Marketing Communication Agency
Travel & Lifestyle

Looking for inspiration for your next promotional campaigns in France or in Europe?

We have gathered here the most beautiful communication campaigns tailor-made and developed for our travel and lifestyle clients, French or international, in order to ensure their brand promotion in France.
Some activities have been deployed in Europe in collaboration with our agency partners of the Travel Lifestyle Network.

You need to strengthen the notoriety of your brand in the French market, you want to train tourism professionals and boost your sales, you are considering an influence campaign but do not know how and with which influencer, or you are starting a new activity which requires a global communication plan, browse our achievements and contact our team to launch your campaign.

Our achievements

PRESS RELATION

& PUBLIC RELATIONS

SLD 1 - ARGELÈS-SUR-MER

ARGELÈS-SUR-MER

How to attract the interest of the media on a territory through its inhabitants?

To generate media interest in the region and the destination of Argelès-Sur-Mer through a selection of portraits of onhabitants…

SLD 1 - QATAR AIRWAYS

QATAR AIRWAYS

To mark the resumption of the Nice-Doha route, which now operates 4 times a week by the award-winning airline Qatar Airways.

GroupExpression invited 10 VIP guests (media and influencers) to watch the Boeing 787-8 take off on Tuesday May 9, 2023.

SLD 1 - PRESS CONFERENCE

FNAM

Organisation of a press conference with a selection of French journalists responsible for aviation-related issues from the general public, specialist media and industry professionals.

SLD 1 - Norse Atlantic Airways

NORSE ATLANTIC AIRWAYS

The long-haul lowcost airline, Norse Atlantic Airways, made its first ever flight from France on March 26, 2023.

For the occasion, GroupExpression invited 5 aviation journalists to cover the event and generate feedback on the daily direct flight.

SLD 1 - AIR TRANSAT

AIR TRANSAT

Use April Fool's Day to highlight Air Transat in the French market with an original and creative activation

GroupExpression in partnership with Air Transat & Airbus, organized a dedicated PR campaign...

SLD 2 - Montréal

MONTRÉAL

How to promote the cultural news in a context affected by the covid-19 pandemic?

Tourisme Montréal wanted to highlight the work done during the almost two years of the pandemic from cultural perspective…

SLD 3 - Fnam

FNAM

How to rally media around the structural issues claimed by the air transport sector in the run-up to the french presidential elections?

Presenting to French media the FNAM’s proposals to the candidates running for the French….

SLD 4 - Finner

FINNAIR

How to promote an airline’s investment in the deployment of new cabins?

To present to the French media the deployment of a new long-haul travel experience with the introduction of a new Premium...

SLD 5 - Fnam2

FNAM

How to organize the first edition of an Annual Aviation Congress in France bringing together key players of the aviation sector?

Bring together aviation professionals for the first edition of the FNAM annual congress and…

SLD 6 - Air tahiti

AIR TAHITI NUI

How to generate media
visibility with high-income target for an airline from both a
tourism and an economic
angle?

Collaboration with the french
version of one of the oldest &...

SLD 7 - MONTREAL2

MONTRÉAL

How to negotiate a program 100% dedicated to a destination?

Develop visibility on all the operations launched by Montreal on the occasion of its 375th anniversary and increase…

SLD 8 - Fnam3

FNAM

How to generate media visibility on an institutional subjet and support a lobbying strategy with the french gouvernement through the media ?

Organizing a press conference in the presence of the president of FNAM…

SLD 9 - hoshino resort

HOSHINO RESORT

Which media strategy to develop for a luxurious hotel brand to be identified in France?

Highlight Hoshino Resorts in the special issue dedicated to Japan though hotels, experiences and….

SLD 10 - Alentejo

VISUEL VISIT ALENTEJO

How to generate media visibility on a region and thus enhance its many assets?

To organize a press tour to promote the region and its many advantages in the french market…

SLD 11 - ICELAND

ICELAND

How to promote a destination by collaborating with a fashion magazine?

Destination clearly identified as “summer”, ideal for travelers in search of independence and large…

SLD 12 - MADAGASCAR

MADAGASCAR

How to make a difference by promoting a destination to the right media?

Madagascar National Tourism Board was willing to promote the….

SLD 13 - FINNER

FINNAIR

How to promote the launch of an airline route through Public Relations?

TV report on the launch of the direct route between Paris (CDG) and Kittila (KTT) in Finnish Lapland by Finnair…

SLD 14 - BUSINESS ICELAND

BUSINESS ICELAND

How to generate television coverage for a regional destination?

The Iceland tourist board wanted to publicize the opening of its new tourist route in the westfjords…

Our achievements

DIGITAL

COMMUNICATION

SLD 1 - QUATAR AIRWAYS

QUATAR AIRWAYS

Why focus on mega influencers to promote an airline just after the lockdown?

Promote Qatar Airways’ measures to ensure safe travels + Qatar Airways’ flight experience with…

SLD 2 - Air tahiti nui

AIR TAHITI NUI

How to develop the airline’s brand awareness on social media with influence marketing?

Develop the notoriety of Air Tahiti Nui and Manava Hotels on social media and increase followers…

SLD 3 - DOMINICA

DOMINICA

How to develop a loyal community on social media?

Create or develop a community of travelers by informing, inspiring and interacting through their Facebook page….

SLD 4 - SAINT LUCIA

SAINT LUCIA

Which actions should be implement to optimize its visibility on search engines?

Identify the website’s strengths and weaknesses and propose a SEO optimization strategy to increase its visibility on the french market..

SLD 5 - VILLA BELROSE

VILLA BELROSE

Why using instagram for an hotel’s communication?

Create an inspirational Instagram page to boost the visibility of the hotel Villa Belrose on social media and develop sales on the French and international markets…

SLD 6 - QUATAR AIRWAYS

QUATAR AIRWAYS

Why and how communicate around
a major international
sporting event?

Increase awareness of Qatar Airways as an official partner of the FIFA Women’s World Cup France 2019 and recall its commitment to sport...

SLD 7 - MARTINIQUE

MARTINIQUE

How to quickly build a community’s engagement on Instagram ?

To announce the reopening of restaurants in Martinique
Guarantee immediate & quick visibility…

SLD 8 - MARTINIQUE2

MARTINIQUE

How to ensure the visibility of a destination when it is not accessible?

Raise awareness of the destination in the lifestyle / travel & gastronomy communities guarantee immediate & quick visibility to…

SLD 9 - MARTINIQUE

MARTINIQUE

How to federate a community and ensure the visibility of a destination when it is not accessible ?

Maintain a link with the martinique community during the lockdown and reach new customer….

SLD 10 - MARTINIQUE

MARTINIQUE

How to invite several communities and make them aware of an operation?

Promote one influencer operation on instagram & allow influencers to announce each live to their…

SLD 11 - LUX

LUX

How to preview the facilities and services of a hotel before its official opening?

To bring the inauguration of the Lux Collective’s new flagship hotel, a modern gem combining…

SLD 12 - QUATAR

QUATAR AIRWAYS

How to increase the airline’s brand awareness targeting a new audience on social media?

Promoting Qatar Airways flight experience and its Award-Winning product, the Qsuite.….

SLD 14 - MARTINIQUE

MARTINIQUE

How to promote a destination to diversified audiences through influence?

Develop annual visibility with diversified audiences by relying…

SLD 15 - TIQETS

TIQETS

How to promote the Tiqets platform near diverse audiences through influence?

Develop visibility to diverse audiences by leveraging...

Our achievements

SALES & MARKETING

SLD 1 - MAYOTTE

MAYOTTE

How to support the launch of a new airline route?

Take the opportunity of the opening of the first direct flight Dzaoudzi-Paris to promote Mayotte, a destination still confidential but with a huge potential…

SLD 2 - LAS VEGAS

LAS VEGAS

Which actions should be implemented to support the launch of a new direct airline route?

Conduct and support the development of an airline – LEVEL – during the launch of the new and only direct…

SLD 3 - LITHUANIA

LITHUANIA

How to promote a destination to a BtoB target (tour operators and travel agents)?

Travel Lithuania came back to the French market in 2020 during the pandemic context, with the objective of increasing awaren...

SLD 4 - DOMINICA

DOMINICA

Which strategy to implement to emerge stronger towards your targeted audience?

Since 2016, GroupExpression was appointed as discover Dominica representative on the French market, in order to increase...

SLD 5 - CELESTYAL CRUISES

CELESTYAL CRUISES

What action sould be taken to increase visibility with an identified target?

Promote Celestyal Cruises by reinforcing its visibility among the female target via a differentiating marketing.…

SLD 6 - CELESTYAL CRUISES

CELESTYAL CRUISES

What strategy to adopt to increase
its visibility on the French
market?

Promote Celestyal Cruises on the French market in order to obtain a maximum of visibility with a large parisian target...

SLD 7 - VILLA BELROSE

VILLA BELROSE

How to increase the notoriety of a hotel with new customers / new profiles?

Villa Belrose, a haven of peace in St-Tropez where luxury, comfort and trends are mixed, wanted to share...

SLD 8 - ANDALUSIA

ANDALUSIA

How to promote a destination to potential visitors by immersing them in the culture of a country?

Promote Andalusia to a local audience (BtoC) in 8 European capitals…

SLD 9 - TIQETS

TIQETS

How to combine the development
of brand awareness and enrichment of a customer database?

As part of a product development, Tiqets, online partner of leisure sites, museums and...

SLD 10 - Nordic destinations

THE NORDIC DESTINATIONS

How to generate media visibility on a region and thus enhance its many assets?

To promote the destinations Iceland, Finland and Norway on the same event as well as their partners…

SLD 11 - BELIZE

BELIZE

How to succeed to attract a captive audience and ensure a conversion?

If Belize is still quite confidential on the french market (6,000 french visitors per year), we aim at positioning the…

SLD 1 - TOURISME MONTREAL

TOURISME MONTREAL

How to deseasonalize the commercialization of tourist packages for a destination?

To date, Montreal is mainly sold for summer season by French operators. GroupExpression therefore set…

SLD 2 - CYPRUS

CYPRUS

How to communicate with tour operators on its new tourism strategy?

During the two years of the pandemic, the Ministry of Tourism of Cyprus has been working on the deployment of its new tourism strategy in the...

SLD 3 - LE GOLFE HOTEL

LE GOLFE HOTEL

Why promote new features
of an hotel via a newsletter?

Communicate on the hotels
value added or USP’S to boost Sales
Exclusive newsletter sent to a qualified database of 8926 contacts on various markets….

SLD 4 - KEMPINSKI SEYCHELLES

KEMPINSKI SEYCHELLES RESORT

How to use webinars sessions to highlight the strengths of an hotel?

Increase the hotel notoriety on the market and position products as the best ratio quality/price on the island
Boost sales on different thematics provided by the hotel...