How to deseasonalize the commercialization of tourist packages for a destination?

Objective

To date, Montreal is mainly sold for summer season by French operators. GroupExpression therefore set up a webinar to give agencies and tour operators the keys to offering Montreal in winter. The partner airline supported the event with a presentation of its flight schedule during this season.

Approach

GroupExpression coordinated the partnership with Air Transat, managed the sending of invitations and the recruitment of participants, the technical set-up of the webinar with its dedicated platform and ensured the follow-up. A trip to Montreal was offered in a quiz format.

ROI
1H Webinar
More than 100 participants
2 articles in the trade press