Marketing Communication Agency
Travel & Lifestyle
By developing a tailor-made tourism marketing strategy, we offer you the best program to achieve your objectives: to attract French, European and international tourists on board your planes, residing in your hotels, or visiting your city and your country. Our marketing and communication experts will advise you all along, from the qualification of the strategy and its adaptation to the French market until the implementation of the various action points… we can deliver an integrated tourism marketing program thanks to the great expertise of our team.
Destination marketing: why using the services of an agency ?
You represent a tourist destination (a city, a department, a region or a country) and wish to conquer the heart of the French travelers. You wish to benefit from the network and expertise of a team based in Paris, and able to deploy your marketing promotions and communication actions in France and in French-speaking markets of Europe. Our team has over 20 years of experience in in global representation of destinations. They become your voice and your eyes in the market. They build your brand notoriety, develop your network and deploy your strategic marketing actions to increase the number of French visitors and contribute to the overall development of your local tourism industry.
You need to be advised by experts in the tourism industry to develop your reputation and your reservations in the French market. You wish to be accompanied with flexibility and a professional advice. Our team of consultants analyzes your offer, your objectives and your needs in order to offer you an integrated and/or tailor-made marketing strategy. Our 360° marketing communication services allow us to deliver a complete service and quickly adapt the strategy to the changing context.
a renowned expertise in the representation of destinations
For nearly 20 years, we have had the pleasure of representing foreign tourist offices in France, managing their marketing plan towards tourism professionals, and communicating their destination values to the media, the influencers and the general public.
LONG-TERM STRATEGY FOR SUSTAINABLE PARTNERSHIPS
5 years of representation for Tenerife
5 years of representation for Las Vegas
5 years of representation for Dominica
3 years of representation for Mayotte
2 years of representation for New Caledonia
A strong experience in the marketing promotion of Islands, a self-contained touristic offer around the world
Please see our achievement for Tenerife, Dominica, Mayotte, New Caledonia, Madagascar, Faroe Islands…
WHICH LEVERAGE FOR a 360° TOURISM MARKETING STRATEGY
Digital marketing, the key tool in our B2B actions
My Secret Travel.fr : A unique DIGITAL interactive tool to inform and train
Our B2B website , MySecretTravel, is a tailor-made tool developed by GroupExpression to facilitate your exchanges with tourism and travel professionals: tour operators, travel agents, MICE agencies in France, Belgium, Switzerland, Luxembourg and Monaco but also in other European and international markets thanks the partnership with our agencies partners of the Travel Lifestyle Network.
Completely digitalized, this unique solution offers great flexibility in our exchanges with tourism professionals. Thanks to its App, the platform is also available on mobiles and allows professionals to find all the practical information on our hotel, airline, cruise and destination customers. Sales manuals, technical sheets, photo content and videos are available for free download.
A PROFESSIONAL COMMUNITY
MySecretTravel now has a community of professionals who choose to be informed according to their specialty but who can also broaden their fields of knowledge and skills by receiving our newsletters, following our webinars and sharing their know-how on our social networks. Please see our achievements on www.MySecretTravel.fr
DEDICATED SALES PROMOTION PLANS
We develop newsletters, webinars, e-learning programs, sales challenges, organize your fam-trips and guarantee our qualified and updated database in real time. Please see on MySecretTravel, our case studies of marketing activities with proven track records.
VIRAL MARKETING, OUR ENGINE IN B2C MARKETING CAMPAIGN
You want to develop your brand notoriety towards your targeted consumers. We are developing a 360 ° promotion and communication plan by bringing together all of our business expertise to ensure the virality of our campaigns. We create the appropriate communication media for you. We implement public relations actions, develop street marketing, organize surveys, product tests and affiliate programs as part of our promotional actions. We adapt our system to your objective: boost your brand awareness, strengthen your reputation, promote your sales, encourage recommendation of your destination.
Recruit a qualified database
In the digital age, our clients have a greater need to interact directly with their customers, whether they are B2B or B2C – loyal, new or future. Their objective is above all to inspire them, to inform them and to share their favorites, advice and of course commercial offers. We therefore create tailor-made devices to qualify these contacts but also to expand these databases in a targeted manner. With our original activations and relevant content we develop the interest of your audience, strengthen their loyalty to your brand and of course generate sales. A qualified database is also a key asset when negotiating partnerships with other brands in tourism or the art of living of which we have the secret.
See our achievements of the Who Is Dominic for Dominica campaign
Strenghten your brand awareness by re-inforcing your brand image in the social media
Our digital division ensures the community management of Facebook, Instagram, LinkedIn and Tik Tok accounts of several of our clients. They set-up the editorial line of your account, define the associated graphics, advise and develop appropriate brand content. They watch over your competitors, advise you and set-up the necessary activities to guarantee that your website is among the results of searches.
Please see our projects for Saint Lucia, Villa Belrose, San Francisco, Dominica…
Brand content : PRIORITY MUST BE GIVEN TO THE CONTENT
Do not think about promoting your product on the French market without adapting your communication and sales tools. Even though French people have improve their English today, they will naturally be more inclined to read your information in French. Words, even translated, are not enough. It is important to tailor your visual communication – for your sales manuals, webinars, presskits or advertisements. Our team always does this by auditing your content before suggesting any necessary improvements.
Take care of your visual identity to better reveal your brand DNA
We optimize your visual identity by adapting your graphic charter to harmonize your promotion and communication tools. The French market is sensitive to the use of the French language, but also to the choice of visuals. We collaborate with a dozen professional photographers and videographers who, each respecting their visual universe, can create a database of photos and videos free of copyright to make it available to the media, tourism professionals, and to use it for your promotional tools. – french website, french social networks, sales manuals, press kits, advertising campaigns, etc.
Each market has its own language sensitivity and we are here to guide you through the « french » subtitles
See our achievements
Getting your content up to speed thanks to the podcast
Is the podcast the future of radio in particular and the media in general?
The success of this format has continued in recent years. We offer our clients the opportunity to create their own audio content – ready-to-use media interviews, educational and instructional content, forums, inspirational topics – all formats are possible. Promoted by a journalist, an influencer or a personality associated with your brand, they are intended to allow direct, simplified and viral exchange because they are easy to share on all of your digital media.
Develop clever and unexpected partnerships
Tourism is a dream partner for product launches, promotional actions and original influencing operations. We work with brands in fashion, beauty, food, and other industries to organize photo shooting, music album creations, artistic performances, product tests. A single objective: to pool your budgets and those of the partnering brand and unite your identities in accordance with your ethics and your values to strengthen your respective images and sales. There is strength in co-branding and we are addicts of collaborative projects.