PUBLIC RELATIONS &
PRESS RELATIONS
![casestudies_madagascar](https://www.groupexpression.fr/wp-content/uploads/2021/01/casestudies_madagascar.jpg)
MADAGASCAR TOURISM BOARD
![logo-madagascar-ONTM](https://www.groupexpression.fr/wp-content/uploads/2021/01/logo-madagascar-ONTM.png)
How to make a difference by promoting a destination to the right media?
Objective
Madagascar National Tourism Board was willing to promote the region of Tuléar (Ranohira & Andravona) as well as local partners
Approach
With only 4 seats for this press trip, GroupExpression chosen to select a majority of freelance journalists in order to maximise the coverage after the trip. The selection also had to cover a broad spectrum of audiences and therefore included the following media : trade presse, regional press, national press, Luxembourg press, ab+ category press
Results
PUBLICATIONS STAGGERED IN 2019 AND 2020
AUDIENCE: 18,5 MILLION
11 ARTICLES (PRINT & WEB)