PUBLIC RELATIONS &
MADAGASCAR TOURISM BOARD
How to make a difference by promoting a destination to the right media?
Madagascar National Tourism Board was willing to promote the region of Tuléar (Ranohira & Andravona) as well as local partners
With only 4 seats for this press trip, GroupExpression chosen to select a majority of freelance journalists in order to maximise the coverage after the trip. The selection also had to cover a broad spectrum of audiences and therefore included the following media : trade presse, regional press, national press, Luxembourg press, ab+ category press
PUBLICATIONS STAGGERED IN 2019 AND 2020
AUDIENCE: 18,5 MILLION
11 ARTICLES (PRINT & WEB)