Iceland – Shooting Mode | GroupExpression

Press Relations &
Public Relations

Business Iceland

How to promote a destination by collaborating with a fashion magazine?

Objective

Destination clearly identified as “summer”, ideal for travelers in search of independence and large spaces in order to increase the number of visitors. Iceland wishes to develop its image with by targeting millennials and trend setters through a photo shoot / report on Iceland in an affinity media

Approach

Creation of a partnership with Paulette with support for a fashion shoot in Iceland and negotiation of a full report on the destination. Accommodation, rental car and plane tickets negotiated free of charge with Icelandair