Press Relations &
Public Relations

Paysage islandais

Business Iceland

How to promote a destination by collaborating with a fashion magazine?

Objective

Destination clearly identified as “summer”, ideal for travelers in search of independence and large spaces in order to increase the number of visitors. Iceland wishes to develop its image with by targeting millennials and trend setters through a photo shoot / report on Iceland in an affinity media

Approach

Creation of a partnership with Paulette with support for a fashion shoot in Iceland and negotiation of a full report on the destination. Accommodation, rental car and plane tickets negotiated free of charge with Icelandair

RESULTS OF THE SHOOTING

40 PAGES DEDICATED TO ICELAND
INCLUD. 10 PAGES OF TRAVEL REPORTAGE
3 DIFFERENT COVERS
WITH A PICTURE OF THE DESTINATION

AVE: 128 000€

Some visuals of the coverage

Other achievements

Madagascar_Media Plan
Montreal_Télématin
Finnair_flight launch
Iceland_ShootingMode
Hoshino Resorts - Ideat
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