Marketing Communication Agency
Travel & Lifestyle

Sales & Marketing

If you need sales & marketing services, recurring or one-off, and your company ( hotel, destination, cruise or airline) wishes to become a true travel trade partner in France and in French-speaking countries of Europe, GroupExpression offers you a dedicated representation team. Strong with an experience of more than 20 years of contacts in the field with tour operators or travel agencies (leisure or business networks / MICE), GroupExpression has a proven track-record in commercial representation and facilitates your access to the key travel designers.


A general representation office to promote your sales & marketing activities in France and in French-speaking countries.

We act as general sales & marketing representatives, covering all the services necessary for the development of your revenue in France and French-speaking countries in Europe : negotiation and conclusion of sales agreement with the head offices and purchasing managers of TOs and Travel Agencies, daily follow-up with tourism and travel professionals (leisure and business, including luxury travel), sales promotion campaign, representation of your company in roadshows, workshops and trade fairs – or general public -, in situ training of reservations agents, not to mention B2B digital marketing including factsheets, newsletters, webinars, e-learning – featured on our travel & tourism trade platform – or the organization of sales challenges and incentives. We organize educational tours to come and discover your destination , or live the unique experience in your hotel , or on board your airline and cruise lines. We want the selected booking agents to become real experts in your brand values in order to better sell your product and services ! 


GroupExpression has developed a department dedicated to the sales and marketing representation of luxury hotels wishing to develop their turnover and promote their brand on the French and other European markets. We offer all hospitality marketing services to promote your sales and ensure a real financial return of our actions, an improvement in your hotel occupancy rate or your price per night.


Our Hospitality Sales & Marketing Team is in charge of defining the sales and distribution strategy with the general or commercial management of your hotel. Our sales team concludes sales & marketing agreements , and visit the travel trade and implement agreed marketing activities with travel agencies & tour operators . We also provide MICE sales services.


We closely monitor market developments and make promotional activation proposals to you to attract new customers, reward loyal customers or increase conversion rate. We design sales promotion plans, including trade sales challenges, we ensure the implementation and the return on investment.


We organize product presentation and workshops in agencies, or through webinars, on the specific USPs of each property in our Hotel collection, and we also participate on your behalf in various B2B trade shows and fairs where we meet luxury travel and tour-operating decision-makers to develop your sales.

B2B Marketing  : My Secret Travel.FR, a unique digital solution to communicate with the travel and tourism professional

To ensure constant development of your sales, even remotely, we have a customized CRM – with a base of 10,000 qualified European travel trade contacts – and have developed an in-house digital platform to carry out B2B marketing activities towards targeted luxury travel and TOs professional : allows us to inform, train and motivate the reservation agents so that they become true ambassadors of your hotel/destination/airline/cruise brand and thus recommend it to their B2C customers.

#Newsletters #webinaires #e-learning #SALES PROMOTION #workshopS #ROADSHOWS
#TRAVEL trade fairs #SALES CHALLENGES #incentives #eductours #MICE