Marketing Communication Agency
Travel & Lifestyle
Sales & Marketing
If you need sales & marketing services, recurring or one-off, and your company ( hotel, destination, cruise or airline) wishes to become a true travel trade partner in France and in French-speaking countries of Europe, GroupExpression offers you a dedicated representation team. Strong with an experience of more than 20 years of contacts in the field with tour operators or travel agencies (leisure or business networks / MICE), GroupExpression has a proven track-record in commercial representation and facilitates your access to the key travel designers.
We act as general sales & marketing representatives, covering all the services necessary for the development of your revenue in France and French-speaking countries in Europe : negotiation and conclusion of sales agreement with the head offices and purchasing managers of TOs and Travel Agencies, daily follow-up with tourism and travel professionals (leisure and business, including luxury travel), sales promotion campaign, representation of your company in roadshows, workshops and trade fairs – or general public -, in situ training of reservations agents, not to mention B2B digital marketing including factsheets, newsletters, webinars, e-learning – featured on our travel & tourism trade platform www.MySecretTravel.fr – or the organization of sales challenges and incentives. We organize educational tours to come and discover your destination , or live the unique experience in your hotel , or on board your airline and cruise lines. We want the selected booking agents to become real experts in your brand values in order to better sell your product and services !
GroupExpression, A COMMERCIAL EXPERTISE IN HOSPITALITY
GroupExpression has developed a department dedicated to the sales and marketing representation of luxury hotels wishing to develop their turnover and promote their brand on the French and other European markets. We offer all hospitality marketing services to promote your sales and ensure a real financial return of our actions, an improvement in your hotel occupancy rate or your price per night.
Our Hospitality Sales & Marketing Team is in charge of defining the sales and distribution strategy with the general or commercial management of your hotel. Our sales team concludes sales & marketing agreements , and visit the travel trade and implement agreed marketing activities with travel agencies & tour operators . We also provide MICE sales services.
We closely monitor market developments and make promotional activation proposals to you to attract new customers, reward loyal customers or increase conversion rate. We design sales promotion plans, including trade sales challenges, we ensure the implementation and the return on investment.
TRAINING THE BOOKING AGENTS
We organize product presentation and workshops in agencies, or through webinars, on the specific USPs of each property in our Hotel collection, and we also participate on your behalf in various B2B trade shows and fairs where we meet luxury travel and tour-operating decision-makers to develop your sales.