Marketing Communication Agency
Travel & Lifestyle

You need to communicate with your customers and prospects. The question is not whether to communicate but what to communicate, how often, and with what tools, to boost your brand awareness or promote your brand image.


Consumers have access to several communication channels and choose which messages they will read, watch, view or not… To succeed in conveying your brand values message and influencing your target customers and prospects, you will have to use several forms of communication.

With more than 20 years of experience in tourism, travel and lifestyle, GroupExpression offers you a one-stop solution in marketing communication allowing 360° communication campaigns to attract, inform and influence your consumer targets: digital communication, press and public relations, marketing, and commercial representation are the 4 pillars of expertise offered by our team of consultants.

Press Office
Brand Content
TV & radio expertise
Celebrity Management
Event management
Media audit
Crisis communication

A communication campaign would not be complete if it did not include a public and press relations program. Over the years, we have developed a highly qualified database of key French media and have built privileged relationships with journalists specializing in tourism, aviation, hotels, cruises and lifestyle. National or regional written press, TV or radio, on-line press, our PR consultants are very familiar with the relevant media in France.

Press and
public relations


Digital marketing strategy
Social media
Influence marketing
Online campaigns & Displays
E-reputation management
Community management
Website creation & mobile applications

The French are more and more connected, by mobile or tablet, this is no longer a surprise for you. Your brand on the French web and social media must be better known, or followed … We have therefore developed for more than 8 years a team of digital native experts who can help you defining your digital marketing strategy and boost the engagement of your targeted French communities.

Marketing strategy
Content marketing
Destination marketing
B2B & B2C campaigns
Market analysis
Co-branding partnership
Media planning
Video content

After an audit of the situation and on the basis of your marketing brief, we will be able to offer you an integrated communication strategy, from the brand content creation to the strategic planning, without forgetting the communication channels and the marketing tools included in your communication mix, in order to guarantee efficiency and consistency of your marketing plan.



Sales & distribution
Sales calls & blitz
Sales promotion
E-Learnings & webinars
Challenges & incentives
Roadshows & trade fairs

If you have sales and marketing representation needs, recurring or one-off, and your company (hotel, destination, cruise or airline) is keen to become a true business partner of the travel trade in the French and European markets, GroupExpression has therefor a dedicated commercial team.