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Travel & Lifestyle

GroupExpression Blog

Our Marketing and Communication Consulting agency is specialized in tourism and lifestyle. Our consultants – experts in press relations, tourism marketing, hotel sales and digital communication – share here their passion for travel & lifestyle industries. Bonne lecture !

Green marketing : opportunity or trap ?

Green marketing : opportunity or trap ?

With the hope that the health crisis is coming to an end, discovering, and preserving the planet's diversity is at the heart of the conversation. The French want to live new adventures that are more unusual but more in line with their commitment to responsibility. How...

The importance of innovative and inspiring Brand Content

The importance of innovative and inspiring Brand Content

In the digital age, players and companies have to find new approaches to attract customers. Price is no longer the only criterion that drives consumers to buy. It is therefore necessary to imagine and adopt new ways to attract customers and prospects. This is where...

Adapt your digital strategy to Tourism sector

Adapt your digital strategy to Tourism sector

Heavily impacted by the 2020 health crisis, the tourism industry was faced with a major challenge to revive its activity. The players in the sector have massively turned to digital marketing to maintain their attractiveness and competitiveness. Discover in our article...

Our Top 3 of Digital influence trends

Our Top 3 of Digital influence trends

From President Emmanuel Macron's challenge to YouTubers McFly and Carlito to Instagram star Chiara Ferragni joining the board of Tod's, collaborative approaches with content creators are being rethought and all social networks are being invested... Find the 3 main...

Support your lobbying efforts

Support your lobbying efforts

Why should you bolster your lobbying with a PR campaign? How can PR support, sustain and even generate credibility to a message addressing political decision-makers? How can PR contribute to a winning strategy? Here are two success stories of projects completed by our...

Our Top 3 of the digital trends for summer 2021

Our Top 3 of the digital trends for summer 2021

Summer is back, and so is (almost) normal life! We all have a certain desire to sail to new horizons to change our minds. While travel is on everyone's mind, the tourism industry must redouble its creativity to stand out and convince the next visitors to choose their...

Hotel, my dear Hotel

Hotel, my dear Hotel

Our second home, the one where we’re not allowed to confine ourselves to escape the big cities, the one we have missed since the first day of the first lockdown, the one that makes us dream and for which we are eager to push the doors again: The Hotel, with a capital...

But where did the Escape go?

But where did the Escape go?

Have we lost the right to dream, to escape? For several weeks now, we have forgotten the trip (abroad), we put it in the closet, no longer talk about it or even mention a plane or a boat except to highlight this unprecedented crisis or treat it under a practical...

Promote air transport

Promote air transport

It is 2021 and, at GroupExpression, we are proud to promote air transport! This statement might seem out of sync with the current trend that condemns air transport as the most polluting and harmful industry on the planet. Pointed as the symbol of global warming, this...