GroupExpression agency is delighted to announce its new collaboration with Small Luxury Hotels of the World. The brand aims to enhance its visibility in the French market and strengthen the promotion of its 540 properties in over 90 countries.

GroupExpression agency is delighted to announce its new collaboration with GoMoWorld for press and influencer representation in the French market. The agency will also develop an ambassador and affiliate program dedicated to the brand.

GroupExpression agency is delighted to announce its new collaboration with GoMoWorld for press and influencer representation in the French market. The agency will also develop an ambassador and affiliate program dedicated to the brand.

In the context of recovery of the tourism activity in France and globally, GroupExpression organised a thematic breakfast on the potential of the Asian and Middle Eastern markets for French tourism. In collaboration with its two partners, GHC Asia (Hong Kong) and...

With the hope that the health crisis is coming to an end, discovering, and preserving the planet's diversity is at the heart of the conversation. The French want to live new adventures that are more unusual but more in line with their commitment to responsibility. How...

In the digital age, players and companies have to find new approaches to attract customers. Price is no longer the only criterion that drives consumers to buy. It is therefore necessary to imagine and adopt new ways to attract customers and prospects. This is where...

Heavily impacted by the 2020 health crisis, the tourism industry was faced with a major challenge to revive its activity. The players in the sector have massively turned to digital marketing to maintain their attractiveness and competitiveness. Discover in our article...

From President Emmanuel Macron's challenge to YouTubers McFly and Carlito to Instagram star Chiara Ferragni joining the board of Tod's, collaborative approaches with content creators are being rethought and all social networks are being invested... Find the 3 main...

Why should you bolster your lobbying with a PR campaign? How can PR support, sustain and even generate credibility to a message addressing political decision-makers? How can PR contribute to a winning strategy? Here are two success stories of projects completed by our...

Summer is back, and so is (almost) normal life! We all have a certain desire to sail to new horizons to change our minds. While travel is on everyone's mind, the tourism industry must redouble its creativity to stand out and convince the next visitors to choose their...

Our second home, the one where we’re not allowed to confine ourselves to escape the big cities, the one we have missed since the first day of the first lockdown, the one that makes us dream and for which we are eager to push the doors again: The Hotel, with a capital...

For many of us, the year 2020 is more than a dozen canceled trips and enough to open an airline voucher savings account. Or how to go from a traveling lifestyle with the constant perspective of the next take-off to… nothing.We’ve had our wings cut off Many of us,...

Have we lost the right to dream, to escape? For several weeks now, we have forgotten the trip (abroad), we put it in the closet, no longer talk about it or even mention a plane or a boat except to highlight this unprecedented crisis or treat it under a practical...

It is 2021 and, at GroupExpression, we are proud to promote air transport! This statement might seem out of sync with the current trend that condemns air transport as the most polluting and harmful industry on the planet. Pointed as the symbol of global warming, this...