PR campaign in France for SLH

by | Jul 10, 2023

Paris, June 2023 – Leading marketing communication agency, GroupExpression, is delighted to announce its partnership with Small Luxury Hotels of the World (SLH), a prestigious collection of over 540 independently minded luxury hotels across the globe. This collaboration marks an exciting endeavour to enhance SLH’s brand positioning and promote its impressive portfolio of international properties in France, French-speaking Belgium, and Switzerland.

Founded in 1990, SLH has emerged as a distinguished brand within the luxury hospitality sector, offering discerning guests an unparalleled selection of more than 540 individually curated hotels in over 90 countries. Each property within the SLH portfolio is characterized by its unique charm, exceptional service, and anti-chain, anti-same philosophy. These remarkable hotels span various beautiful locations, encompassing urban, coastal, and rural settings.

With France being one of SLH’s top five source markets and housing the second-largest number of SLH properties, this partnership holds significant importance. Among the 49 remarkable SLH hotels in France are notable hotels such as the Grand Hôtel du Palais Royal (Paris), Hotel Belles Rives (Cap d’Antibes), Les Sources de Caudalie, and UP- Ultimate Provence Hotel (La Corde Freinet).

Stéphanie Picon, General Manager of GroupExpression, expressed her enthusiasm about the partnership, stating, “I am honored to announce our new partnership with Small Luxury Hotels of the World. This collaboration represents a significant milestone in our development as a communication agency. Our shared passion for creativity and commitment to excellence is a sign of a promising future.”

Richard Hyde, Chief Operating Officer, Small Luxury Hotels of the World said:  “GroupExpression’s understanding of our objectives stood out during the competitive selection process.  Their expertise, strong media relationships, extensive network within lifestyle and tourism will help position SLH as as the preferred choice for discerning travellers and create valuable opportunities for top-tier media to experience and share the stories of SLH hotels in these key markets.”

SLH sells direct to consumer and through its travel agent partners.

Small Luxury Hotels :