3 New hotels for PR & Influence

by | Mar 11, 2024

In Switzerland, the opening of YOTEL Geneva Lake 

Upon the opening of its new establishment, YOTEL Geneva Lake, YOTEL has entrusted us with the management of its press and influencer launch strategy in the French and Swiss markets, with the aim of enhancing their visibility and media impact.  

The hotel, which caters to clientele who are always on the move, offers flexible stays without compromising on comfort, designed to meet the needs of modern travellers. There are multiple options such as:the hotel restaurant “HVGGE” (which pays tribute to Danish conviviality), meeting rooms and a rooftop, which provide a unique and diversified travel experience for all types of travellers.

Located just 10 minutes from the airport and city-centre, YOTEL Geneva Lake offers comfortable accommodation solutions, even for the briefest of stays, at an affordable rate starting from €150 per night.  

 As a member of the Travel Lifestyle Network, we have recommended our partner agency in Germany, KPRN, which will also handle the hotel’s launch in the German and Swiss German-speaking markets. 

 This mission marks the beginning of a promising relationship, focused on the strategic positioning of YOTEL Geneva Lake within the realm of Genevan hotels. 

In France, 17 properties to discover from RADISSON Group  

We are pleased to announce the beginning of our collaboration with Radisson Hotel Group, who has entrusted us with their press relations and influence strategies for the French market.

Saadiyah Hendricks, Director of Public and Digital Relations for the Middle East, Africa, and Mediterranean region within the Radisson hotel group, stated: We are delighted to partner with GroupExpression to highlight the growing diversity of our hotels in France through a combination of press and digital media strategies, as well as brand collaborations. I am confident that this partnership between two industry leaders will yield remarkable results.” 


 The group notably aims to strengthen the media visibility of its 17 French establishments:


  • Radisson Blu Hotel, Lyon
  • Cour des Loges Lyon, A Radisson Collection Hotel   
  • Radisson Blu Hotel, Biarritz   
  • Radisson Blu Hotel, Toulouse Airport   
  • Radisson Blu Hotel, Bordeaux   
  • Radisson Blu Grand Hotel & Spa, Malo-les-Bains   
  • Les Maisons de Léa, a member of Radisson Individuals   
  • Radisson Blu Hotel, Paris Marne-la-Vallée   
  • Radisson Blu Hotel, Marseille Vieux Port   
  • Radisson Blu Hotel, Nantes   
  • Radisson Blu Hotel, Nice   
  • Radisson Hotel Nice Airport   
  • Hotel YAC Paris Clichy, a member of Radisson Individuals   
  • Radisson Blu Hotel, Paris Boulogne   
  • Radisson Blu Resort & Spa, Ajaccio Bay   
  • Radisson Blu Hotel, Rouen Centre   
  • Park Inn by Radisson Lille Grand Stade
In Greece, welcome to the Summer Senses Luxury Resort  

This Greek property which is a member of the prestigious collection of Small Luxury Hotels of the World, is nestled on the island of Paros. With its breathtaking views of the Aegean Sea, Summer Senses Luxury Resort embodies elegance and refinement.

The hotel promises an unforgettable experience for discerning travellers, offering contemporary rooms and suites, lovely pools, an Anassa spa offering soothing treatments and exquisite cuisine showcasing Greek flavours. This collaboration aims to enhance its visibility and perfectly complements our growing list of prestigious clients.  

Errica Psimopoulou, Commercial Director of Summer Senses Luxury Resort, also stated: “Summer Senses is a 5-star luxury hotel on the island of Paros, an ideal destination for couples and families seeking an authentic Cycladic experience and a relaxing island getaway. Our team is thrilled about this new collaboration with GroupExpression. The agency’s great professionalism and expertise are an additional asset in promoting our magnificent hotel to the French market. We are excited to collaborate and share this beautiful destination with our French friends.”


Perrine Hauet, Director of Hospitality & Lifestyle Department | hotellerie@groupexpression.fr