French Palaces downgraded: why crisis communications matter
Three French Palace hotels have lost their distinction for the first time. A seismic event for luxury hospitality that underscores the strategic importance of crisis communications, press relations and narrative repositioning in a sector where prestige can no longer be taken for granted.
Reopening Seasonal Hotels: Key Issues, Levers, and Tips for a Successful Summer Season
Because reopening isn’t just a restart: it’s a strategic moment in its own right, with multiple stakes, that deserves meticulous preparation. Anticipating, planning, storytelling, and activation are the cornerstones of a successful season.
3 new hotels for PR & Influence
For the opening of its new establishment, YOTEL Geneva Lake, the YOTEL group entrusted us with the management of its press and influencer launch strategy on the French and Swiss markets, with the aim of improving its visibility and media impact.
La collection SLH s’associe à Under Canvas
Under Canvas has partnered with Small Luxury Hotels of the World™ (SLH), becoming the first outdoor hotel brand to join its prestigious collection.
Hôtel, mon cher hôtel
Il est aujourd’hui grand temps de se demander comment vont rebondir les hôteliers.
