Three French Palace hotels have lost their distinction for the first time. A seismic event for luxury hospitality that underscores the strategic importance of crisis communications, press relations and narrative repositioning in a sector where prestige can no longer be taken for granted.
Hosting travel professionals in your hotel activates a powerful advocacy lever. Strategy, targeting and trade representation for lasting commercial impact.
Every year, the French scan their calendars for the perfect window to get away. In 2026, a clear pattern is emerging: May is steadily reshaping the rhythm of travel.
As major capitals and iconic landmarks reach record visitor numbers, tourism is entering a phase of profound transformation. In 2026, one trend is gaining undeniable momentum: invisible tourism.
Food, music, sport, art — in 2026, travel has become an extension of personal identity. A seismic shift that is redefining how tourism boards and travel brands connect with their audiences.
See how GroupExpression positioned Montréal as a food capital: a strategic PR campaign that secured 190 pages in a major Hachette guide. Culinary PR expertise.
A growing number of travelers are choosing their next trip based on their favorite films and series. This phenomenon, set-jetting, turns on-screen landscapes into powerful drivers of tourism appeal, with Ireland as a prime example.
To empower leaders to shape the public discourse, GroupExpression is launching a new corporate communications practice that integrates strategic influence, executive counsel, and crisis management.
Wine tourism is no longer a niche—it’s a powerful way for hotels in wine regions to stand out, attract international guests, and craft unforgettable experiences rooted in place and taste.
How do you promote a sustainable destination without falling into clichés? GroupExpression helped position Belize as a model for responsible travel with a strategic campaign combining PR, media partnerships and B2B activations.
Inscrivez-vous à notre newsletter pour être avertis de nos événements et de nos publications dès leur parution.
