Our consultants, experts in PR, tourism marketing, business development and digital communications, share their vision and experience of an industry in constant change.
News
Despite 20-hour flights and disrupted stopovers, Australians and New Zealanders have never travelled to Europe so much. Emma Prineas (Linkd Tourism) explains what drives them and how to win them over: be the next destination to discover, and speak to them as equals.
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News
Interview with Julie Geoffroy, Operations Director at Agir pour un Tourisme Responsable (ATR), a network of around a hundred travel brands. She sees responsible tourism as a strategic opportunity that is built collectively, through continuous progress rather than perfection.
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News
GroupExpression has achieved the 2-star Confirmed level of the RSE Agence Active CSR label, assessed by AFNOR Certification. Here is what the label covers, what sets the Confirmed level apart, and what this independent assessment means for our clients.
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News
Three French Palace hotels have lost their distinction for the first time. A seismic event for luxury hospitality that underscores the strategic importance of crisis communications, press relations and narrative repositioning in a sector where prestige can no longer be taken for granted.
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News
Hosting travel professionals in your hotel activates a powerful advocacy lever. Strategy, targeting and trade representation for lasting commercial impact.
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News
Every year, the French scan their calendars for the perfect window to get away. In 2026, a clear pattern is emerging: May is steadily reshaping the rhythm of travel.
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News
As major capitals and iconic landmarks reach record visitor numbers, tourism is entering a phase of profound transformation. In 2026, one trend is gaining undeniable momentum: invisible tourism.
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News
Food, music, sport, art — in 2026, travel has become an extension of personal identity. A seismic shift that is redefining how tourism boards and travel brands connect with their audiences.
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Case Studies
See how GroupExpression positioned Montréal as a food capital: a strategic PR campaign that secured 190 pages in a major Hachette guide. Culinary PR expertise.
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News
A growing number of travelers are choosing their next trip based on their favorite films and series. This phenomenon, set-jetting, turns on-screen landscapes into powerful drivers of tourism appeal, with Ireland as a prime example.
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