We are a Paris-based communications and marketing agency specializing in travel, tourism, and lifestyle. Our consultants, experts in press relations, tourism marketing, hotel sales and digital communications, share their passion for travel and its stakeholders, but above all their experience and insights about our constantly changing environment.
GroupExpression has achieved the 2-star Confirmed level of the RSE Agence Active CSR label, assessed by AFNOR Certification. Here is what the label covers, what sets the Confirmed level apart, and what this independent assessment means for our clients.
Three French Palace hotels have lost their distinction for the first time. A seismic event for luxury hospitality that underscores the strategic importance of crisis communications, press relations and narrative repositioning in a sector where prestige can no longer be taken for granted.
Hosting travel professionals in your hotel activates a powerful advocacy lever. Strategy, targeting and trade representation for lasting commercial impact.
Every year, the French scan their calendars for the perfect window to get away. In 2026, a clear pattern is emerging: May is steadily reshaping the rhythm of travel.
As major capitals and iconic landmarks reach record visitor numbers, tourism is entering a phase of profound transformation. In 2026, one trend is gaining undeniable momentum: invisible tourism.
Food, music, sport, art — in 2026, travel has become an extension of personal identity. A seismic shift that is redefining how tourism boards and travel brands connect with their audiences.
See how GroupExpression positioned Montréal as a food capital: a strategic PR campaign that secured 190 pages in a major Hachette guide. Culinary PR expertise.
A growing number of travelers are choosing their next trip based on their favorite films and series. This phenomenon, set-jetting, turns on-screen landscapes into powerful drivers of tourism appeal, with Ireland as a prime example.
To empower leaders to shape the public discourse, GroupExpression is launching a new corporate communications practice that integrates strategic influence, executive counsel, and crisis management.
Wine tourism is no longer a niche—it’s a powerful way for hotels in wine regions to stand out, attract international guests, and craft unforgettable experiences rooted in place and taste.
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