May long weekends: the new August for tourism?
Every year, the French scan their calendars for the perfect window to get away. In 2026, a clear pattern is emerging: May is steadily reshaping the rhythm of travel.
Tuesday, March 31, 2026
Every year, the French scan their calendars for the perfect window to get away. In 2026, a clear pattern is emerging: May is steadily reshaping the rhythm of travel.
As major capitals and iconic landmarks reach record visitor numbers, tourism is entering a phase of profound transformation. In 2026, one trend is gaining undeniable momentum: invisible tourism.
Food, music, sport, art — in 2026, travel has become an extension of personal identity. A seismic shift that is redefining how tourism boards and travel brands connect with their audiences.
See how GroupExpression positioned Montréal as a food capital: a strategic PR campaign that secured 190 pages in a major Hachette guide. Culinary PR expertise.
A growing number of travelers are choosing their next trip based on their favorite films and series. This phenomenon, set-jetting, turns on-screen landscapes into powerful drivers of tourism appeal, with Ireland as a prime example.
To empower leaders to shape the public discourse, GroupExpression is launching a new corporate communications practice that integrates strategic influence, executive counsel, and crisis management.
Wine tourism is no longer a niche—it’s a powerful way for hotels in wine regions to stand out, attract international guests, and craft unforgettable experiences rooted in place and taste.
How do you promote a sustainable destination without falling into clichés? GroupExpression helped position Belize as a model for responsible travel with a strategic campaign combining PR, media partnerships and B2B activations.
How do you promote a little-known destination without losing its soul? With Kamba, GroupExpression builds a high-value PR and trade campaign that repositions Central Africa in the world of premium travel.
For its 20th anniversary, Travel Lifestyle Network strengthens its global strategy with new leadership and appoints GroupExpression to represent the EMEA region.
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