We are a Paris-based communications and marketing agency specializing in travel, tourism, and lifestyle. Our consultants, experts in press relations, tourism marketing, hotel sales and digital communications, share their passion for travel and its stakeholders, but above all their experience and insights about our constantly changing environment.
To empower leaders to shape the public discourse, GroupExpression is launching a new corporate communications practice that integrates strategic influence, executive counsel, and crisis management.
Wine tourism is no longer a niche—it’s a powerful way for hotels in wine regions to stand out, attract international guests, and craft unforgettable experiences rooted in place and taste.
How do you promote a sustainable destination without falling into clichés? GroupExpression helped position Belize as a model for responsible travel with a strategic campaign combining PR, media partnerships and B2B activations.
How do you promote a little-known destination without losing its soul? With Kamba, GroupExpression builds a high-value PR and trade campaign that repositions Central Africa in the world of premium travel.
For its 20th anniversary, Travel Lifestyle Network strengthens its global strategy with new leadership and appoints GroupExpression to represent the EMEA region.
Learn why auditing your digital presence is a critical step toward building a future-proof, high-performing growth strategy.
In an age where audience attention is fragmented across countless channels, a strong editorial strategy isn’t just an advantage — it’s a vital necessity.
In under six months, GroupExpression elevated Aircalin from a little-known carrier to a recognised player on the Paris–Bangkok route, thanks to a bold and integrated digital strategy.
For several months now, aviation has been the subject of much debate, with the focus on environmental issues. This sometimes obscures the complexity of the subject.
Every two years, the Paris-Le Bourget International Air Show is THE strategic meeting place for the global air transport industry. How can we help airlines shine at the 2025 show?
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