Why we defend a balanced vision of aviation
For several months now, aviation has been the subject of much debate, with the focus on environmental issues. This sometimes obscures the complexity of the subject.
Wednesday, June 11, 2025
For several months now, aviation has been the subject of much debate, with the focus on environmental issues. This sometimes obscures the complexity of the subject.
Every two years, the Paris-Le Bourget International Air Show is THE strategic meeting place for the global air transport industry. How can we help airlines shine at the 2025 show?
A fashion campaign case study in Los Cabos: a positioning opportunity for a destination still little known in France.
As the volume of digital campaigns continues to grow rapidly, one fundamental truth is too often overlooked: advertising doesn’t speak to the seller, it speaks to the buyer.
Air traffic control failure at Orly: what happened and what does this incident reveal about the challenges facing the French skies?
Because reopening isn’t just a restart: it’s a strategic moment in its own right, with multiple stakes, that deserves meticulous preparation. Anticipating, planning, storytelling, and activation are the cornerstones of a successful season.
The year 2024 marked a strategic turning point for Vietnam Airlines in its digital communications. With a clear commitment to strengthening its presence on social networks, the company opted for an ambitious influencer strategy, supported by the expertise of GroupExpression.
In March 2024, Finnish airline Finnair celebrates its centenary in Paris.
For the opening of its new establishment, YOTEL Geneva Lake, the YOTEL group entrusted us with the management of its press and influencer launch strategy on the French and Swiss markets, with the aim of improving its visibility and media impact.
Guernsey Tourist Board chooses GroupExpression for its press relations campaign in France.
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