Communications and marketing - travel, tourism, lifestyle
Reputation is a journey. We shape yours.
20+ years serving travel and lifestyle brands on the French market and internationally.
GroupExpression is a full-service communication agency dedicated to travel, tourism and lifestyle, with six areas of expertise: PR and media relations, trade representation, destination representation, travel and hospitality marketing, corporate communications and influence, and digital and influencer marketing. For more than 20 years we have worked alongside our clients with passion and daring, turning every challenge into an opportunity. With a team of more than 20 committed consultants and a network of partner agencies in 37 markets, we do what it takes to raise your brand’s profile and make it count.
Our expertise
A curated database of the media that matter in France and French-speaking Europe, and close relationships with travel journalists and opinion leaders: press office, press trips and press releases. Coverage that is tracked and measured, so you can see the return on your investment.
Travel PR Agency in Paris, France
As your trade representation office in France and French-speaking markets, we grow your sales with tour operators, travel agency networks and buyers through our network, workshops, trade shows and training, for tangible, lasting results.
Travel Trade Representation in France
As your destination’s single point of contact in France, our dedicated consultants keep you present on the market every day: media and trade relations, events, market intelligence and industry networks. Active representation that delivers tangible results.
Destination Representation in France
Working as an extension of your marketing team, we help hotels, hotel groups and chains win French travellers, from positioning to brand campaigns, media plans and partnerships. Every initiative has a measurable objective.
Travel and Hospitality Marketing Agency in France
As specialists in public relations and the media, we advise you on executive voice, online reputation, crisis communications and public affairs.
Corporate Communications and Influence for the Travel Industry
We design bespoke digital strategies that combine social media, programmatic campaigns, SEO, paid search, engaging content and influencer marketing.
Travel Digital Marketing and Influencer Agency in FranceOur specialisation
A Communication Agency Specialised in Travel and Tourism
Unlike generalist agencies, we already know the travel journalists in France and French-speaking Europe, the French tour operators, the MICE buyers and the creators who matter in travel. We know the industry’s challenges and its opportunities. Stéphanie Picon and Virginie Le Norgant set the vision, supported by a team of experienced directors: Perrine Hauet for hospitality, lifestyle, airlines and mobility, Laure Le Cornec for destinations, and Virginie Moulin, who leads the trade team. We report on our work with verifiable metrics: media coverage, share of voice, reach, qualified leads and bookings.
We work with
Tourism boards and tourism associations
Airlines and mobility providers
Hotel groups, independent hotels and chains
Tour operators, travel agency networks and cruise lines
Lifestyle, gastronomy, wine and spirits brands
Our clients are at the heart of everything we do. Their trust, over more than 20 years, speaks for our expertise and our ability to build bespoke strategies in travel, tourism and lifestyle.
Hospitality
Grecotel Hotels & Resorts
Airline
EBAA France
Airline
Vueling
Hospitality
SALT
Airline
ANA (All Nippon Airways)
Destination
Grand Poitiers
Hospitality
Abama Luxury Residences
Destination
Miami
Destination
Iceland
Tour operator
FCM Travel
As a founding member of the Travel Lifestyle Network, we give you access to a worldwide network of agencies chosen for their quality and local expertise. Across more than 37 strategic markets, we run your campaigns in Europe and beyond with trusted partners, keeping your brand consistent and giving you a single point of contact for the whole programme.
Our international network, 37 marketsOur consultants, specialists in PR, tourism marketing, business development and digital communications, share their views and experience of an industry that never stands still.
Thursday, October 15, 2026
Australians in Europe: Why They Keep Coming, and How to Win Them Over
Despite 20-hour flights and disrupted stopovers, Australians and New Zealanders have never travelled to Europe in such numbers. Emma Prineas (Linkd Tourism) explains what drives them and how to win them over: be the next destination to discover, and speak to them as equals.
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Tuesday, October 6, 2026
Julie Geoffroy, ATR: “Our responsibility is to maximise positive impact”
Interview with Julie Geoffroy, Operations Director at Agir pour un Tourisme Responsable (ATR), a network of around a hundred travel brands. She sees responsible tourism as a strategic opportunity that is built collectively, through continuous progress rather than perfection.
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Wednesday, September 2, 2026
RSE Agence Active CSR Label: GroupExpression Moves Up to 2 Stars
GroupExpression has achieved the 2-star Confirmed level of the RSE Agence Active CSR label, assessed by AFNOR Certification. Here is what the label covers, what sets the Confirmed level apart, and what this independent assessment means for our clients.
Read moreGroupExpression is a Paris-based communication agency working exclusively in travel, tourism and lifestyle. For more than 20 years it has combined PR, marketing, digital, trade representation and destination representation to connect international brands with the French source market, supported by an international network covering 37 markets.
The agency works with tourism boards, airlines, hotel groups, tour operators, cruise lines and lifestyle brands that want to grow their visibility, distribution or local presence on the French market.
A specialist agency brings established relationships with French travel media, the travel trade and the tourism industry, so campaigns start from an existing network rather than from scratch.
Our expertise