Communications and marketing - travel, tourism, lifestyle
Reputation is a journey. We shape yours.
20+ years serving travel and lifestyle brands on the French market and internationally.
GroupExpression is a full-service communication agency dedicated to travel, tourism and lifestyle. It brings together six areas of expertise: PR and media relations, trade representation, destination representation, travel and hospitality marketing, corporate communications and influence, and digital and influencer marketing. For more than 20 years, we have supported our clients with passion and boldness, turning every challenge into an opportunity. With a dynamic team of more than 20 committed consultants and a network of agencies covering 37 markets, we do everything it takes to make your brand shine and maximise its impact.
Our expertise
A highly qualified database of the key media in France and French-speaking Europe, and close relationships with travel journalists and opinion leaders: press office, press trips and press releases. Media coverage that is tracked and measured, for a guaranteed return on investment.
Travel PR Agency in Paris, France
As a trade representation office in France and French-speaking markets, we grow your sales with tour operators, travel agency networks and buyers through a qualified network, workshops, trade shows and training: concrete, lasting commercial results.
Travel Trade Representation in France
As your destination’s single point of contact in France, our dedicated consultants ensure an ongoing local presence: press and trade relations, events, market intelligence and professional networks. Active representation that turns into concrete results.
Destination Representation in France
A true extension of your marketing team, we support hotels, hotel groups and chains targeting French travellers, from positioning to brand campaigns, media plans and partnerships. Every action has a measurable objective.
Travel and Hospitality Marketing Agency in France
As specialists in public relations and the media, we advise you on executive voice, online reputation, crisis communications and public affairs.
Corporate Communications and Influence for the Travel Industry
We design tailor-made digital strategies built on the key levers: social media, programmatic campaigns, SEO, paid search, engaging content and influencer marketing.
Travel Digital Marketing and Influencer Agency in FranceOur specialisation
A Communication Agency Specialised in Travel and Tourism
Unlike generalist agencies, we already know the travel journalists in France and French-speaking Europe, the French tour operators, the MICE buyers and the creators who matter in travel. We know the issues, the stakes and the opportunities. Stéphanie Picon and Virginie Le Norgant set the vision, supported by a team of directors with recognised expertise: Perrine Hauet, an expert in hospitality, lifestyle, airlines and mobility, Laure Le Cornec, a destination enthusiast, and Virginie Moulin, head of the trade team. We report on our work through verifiable indicators: media coverage, share of voice, reach, qualified leads and bookings.
We work with
Tourism boards and tourism associations
Airlines and mobility providers
Hotel groups, independent hotels and chains
Tour operators, travel agency networks and cruise lines
Lifestyle, gastronomy, wine and spirits brands
Our clients are at the heart of everything we do. Their trust over more than 20 years reflects our expertise and our ability to build tailor-made strategies in travel, tourism and lifestyle.
Hospitality
LUX* Resorts & Hotels
Destination
Hong Kong
Hospitality
TRS Hotels
Hospitality
SALT
Airline
Privatefly
Destination
Lithuania
Hospitality
Nukutepipi
Destination
Ireland
Airline
ANA (All Nippon Airways)
Hospitality
Centara Hotels Resort
As a founding member of the Travel Lifestyle Network, we open the doors to a worldwide network of agencies selected for their excellence and local expertise. Present in more than 37 strategic markets, we turn your ambitions into reality by orchestrating your campaigns across Europe and beyond with trusted partners, while preserving the authenticity of your brand and guaranteeing a global approach through a single point of contact.
Our international network, 37 marketsOur consultants, experts in PR, tourism marketing, business development and digital communications, share their vision and experience of an industry in constant change.
Thursday, October 15, 2026
Australians in Europe: Why They Keep Coming, and How to Win Them Over
Despite 20-hour flights and disrupted stopovers, Australians and New Zealanders have never travelled to Europe so much. Emma Prineas (Linkd Tourism) explains what drives them and how to win them over: be the next destination to discover, and speak to them as equals.
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Tuesday, October 6, 2026
Julie Geoffroy, ATR, : " Our responsibility is to maximize positive impact”
Interview with Julie Geoffroy, Operations Director at Agir pour un Tourisme Responsable (ATR), a network of around a hundred travel brands. She sees responsible tourism as a strategic opportunity that is built collectively, through continuous progress rather than perfection.
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Wednesday, September 2, 2026
RSE Agence Active CSR Label: GroupExpression Moves Up to 2 Stars
GroupExpression has achieved the 2-star Confirmed level of the RSE Agence Active CSR label, assessed by AFNOR Certification. Here is what the label covers, what sets the Confirmed level apart, and what this independent assessment means for our clients.
Read moreGroupExpression is a Paris-based communication agency working exclusively in travel, tourism and lifestyle. For more than 20 years it has combined PR, marketing, digital, trade representation and destination representation to connect international brands with the French source market, supported by an international network covering 37 markets.
The agency works with tourism boards, airlines, hotel groups, tour operators, cruise lines and lifestyle brands that want to grow their visibility, distribution or local presence on the French market.
A specialist agency brings established relationships with French travel media, the travel trade and the tourism industry, so campaigns start from an existing network rather than from scratch.
Our expertise