GroupExpression

Marketing & PR Agency for Tourism and Lifestyle

Welcome to your trusted partner in communication, marketing, and business development. Specialists in the tourism, travel, and lifestyle sectors, we support you with a tailor-made approach to strengthen your brand awareness, optimize your performance, and captivate your audience.

A Legacy of Innovation and Excellence
For over 20 years, GroupExpression has been passionately supporting its clients, turning every challenge into an opportunity. We leverage our expertise and creativity to bring new momentum to your projects and help you achieve your ambitions.

Our dynamic team of over 20 dedicated consultants is committed to making your brand shine and maximizing its impact.

Our mission: To guide you with boldness and creativity, transforming your ambitions into lasting success.

"We aim to be the go-to partner for tourism and lifestyle brands in France and beyond. Our mission is to deliver innovative, impactful solutions that inspire, connect and convert, highlighting the authenticity of each of your plans."

Stéphanie PICON & Virginie LE NORGANT

Managing partners

Consulting & Strategy

A strategic advisory role is more than just a service — it’s a crucial added value that ensures impactful, long-lasting results. Backed by proven expertise and a deep understanding of market dynamics, we help turn your ambitions into tangible, sustainable outcomes.
Stéphanie Picon and Virginie Le Norgant bring their vision to life, supported by a team of seasoned directors: Perrine Hauet, an expert in hospitality and lifestyle, Laure Marsac, a specialist in aviation and mobility, Julien Ibsaiene-Pitassi, a digital innovation lead, and Laure Le Cornec, who brings a passion for destination marketing.
Smart guidance isn't a cost — it's a key investment in your success.

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Media & Public Relations

Effective communication relies on a well-crafted media and PR strategy tailored to the tourism industry.

Over the years, we’ve built a highly curated database of key media outlets in France and French-speaking Europe, fostering strong relationships with journalists and thought leaders in the travel sector. These connections enable us to turn every media opportunity into a powerful visibility driver.

From print to digital platforms, television, and radio, we ensure your message resonates strongly with the audiences that matter to your tourism and lifestyle brand...

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Digital Marketing & Influence

In a constantly evolving digital world, capturing attention is not enough: you must stand out, engage, and build a solid online reputation.

We design tailored digital strategies, activating key levers: social media, programmatic campaigns, SEO, SEA, GEO, engaging content, and influencer partnerships.

Each action is designed to maximize your impact and enhance your brand’s positive perception, driven by precise data and measurable results.

With us, your brand does more than gain visibility: it inspires trust and stands out sustainably.

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Trade Representation & Tourism Marketing

We create strategies that reflect your identity. Whether you are a private or public entity, we connect your brand with the audiences that matter. Our mission: to help you stand out, attract, and convert in a highly competitive sector.

Through an exclusive network and privileged relationships with influential players in tourism, travel, and lifestyle, we deploy impactful campaigns and create unforgettable experiences: tailored events, familiarization trips, strategic partnerships, and targeted digital campaigns.

With a data-driven, 360° approach, we go beyond visibility: we position your brand at the heart of conversations, creating a virtuous cycle that drives amplified awareness, sales growth, and a strong brand image that inspires trust and loyalty.

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Corporate Communication

Our experts support you in your influence strategy and corporate communications.

Specialists in public relations and media (PR), we advise on executive messaging, online reputation, crisis communication, and public affairs. With an influential network of journalists, columnists, and decision-makers, we ensure targeted visibility across strategic channels—print, digital, radio, and TV.

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CLIENTS

At GroupExpression, our customers are at the heart of everything we do. Their trust is a testament to our expertise and ability to create tailor-made strategies in the tourism, travel and lifestyle industries. Explore how, through solid partnerships, we transform their ambitions into concrete successes.

ANA (All Nippon Airways)

Hôtel Reva Tahiti

Ouest Suède

Sainte-Lucie

Miami

Grand Poitiers

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Our Network: Travel Lifestyle network

As a founding member of the Travel Lifestyle Network, we connect you to a global network of agencies selected for their excellence and local expertise.

Présents sur plus de 37 marchés stratégiques, nous orchestrons vos campagnes à l’échelle européenne et internationale, en garantissant une approche globale avec un interlocuteur unique.
Choisir GroupExpression, c’est élargir votre horizon. Grâce à notre réseau de partenaires de confiance, vos projets bénéficient d’un savoir-faire local allié à une vision internationale, pour des actions percutantes et des résultats mesurables partout où vous souhaitez être présent.

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NEWS & BLOG

Our Travel Marketing & PR Agency for Tourism and Lifestyle specializes in tourism, travel and lifestyle. Our consultants, experts in press relations, tourism marketing, hotel sales and digital communications, share their passion for travel and its stakeholders, but above all their experience and insights about our constantly changing environment.