International Network

One campaign, 37 markets, one point of contact in Paris.

GroupExpression is a founding member of the Travel Lifestyle Network (TLN), a network of independent agencies specialising in travel, tourism and lifestyle, present in 37 markets across Europe, the Middle East, the Americas and Asia-Pacific.

Each agency is an independent, close-knit business, run by its founders and recognised in its market. Together, we share the same way of working. For you, this means that a partner agency looks after your brand in every country, and that a network of trusted experts supports it beyond your borders.

Your International Campaigns, Made Simple

Each agency in the network knows the media, creators and travel industry players in its market. We adapt your message to each of them without losing the consistency of the whole.

One brief, one point of contact

From Paris, GroupExpression coordinates all the partner agencies. You have a single point of contact and a single schedule.

One shared message, adapted to each market

Your strategy stays consistent, and each agency tailors it to the expectations of its audience and its media. We adapt it, we do not simply translate it.

Simultaneous roll-out everywhere

Launches, announcements and key moments go out at the same time in every market you choose.

Consolidated reporting

Coverage and indicators from each country are brought together in a single report, so you can compare one market with another.

A tailor-made set-up

Two markets or twenty, a one-off operation or year-round representation: you activate only the countries that matter to you.

Examples of programmes: press launches in several countries at once, multi-market press trips and fam trips, international influencer campaigns, trade roadshows and workshops, meetings at the major trade shows (WTM, ITB, IFTM Top Resa).

What Sets Us Apart

Agility

No layers of hierarchy, no lengthy approval chains. If you need to change course, we do it with you the same day, in every market.

Founders on the front line

The people who founded our agencies are also the ones who work on your account. They pick up the phone, sit at the table and stay involved from start to finish.