Eighteen months after our first certified commitment, the agency has reached a new milestone.
We are proud to announce that GroupExpression, travel marketing & PR agency in France, has been awarded the 2-star Confirmed level of the RSE Agence Active CSR label, following an assessment carried out by AFNOR Certification. After a first certification in January 2025, this step up recognises the commitment of the whole agency to corporate social responsibility and holds us to a higher standard going forward.
What is the RSE Agence Active label?
Created in 2018 by the AACC (the French association of communications consultancies) together with AFNOR Certification, and later joined by the SCRP (the French trade body for public relations consultancies) and UDECAM, the RSE Agence Active label is the recognised benchmark for consulting, communications and media agencies in France that want to structure their corporate social responsibility (CSR) approach and have it independently recognised.
The assessment is entrusted to an independent third party, AFNOR Certification, which reviews the agency's practices and supporting evidence against a framework based on the international standard ISO 26000. Four broad areas are examined: vision and governance, service delivery, human resources and social matters, and the agency's environmental impact. Since 2026, the label distinguishes four maturity levels, from initial commitment through to a full on-site audit.
From 1 to 2 stars: what has changed
Level 1 marked our entry into the process: a first review of our CSR practices, formalised and recognised by an independent third party, but still relying largely on one-off initiatives.
The Confirmed level reflects a CSR approach that has moved beyond the initial commitment: it now rests on established practices that are monitored and documented across the whole agency.
In practical terms, this means selecting committed, certified suppliers for the events we organise (venues, caterers and so on), producing recyclable promotional materials, offsetting our business and personal travel, taking part as a team in Digital Cleanup Day, and carrying out pro bono work for several non-profit organisations. These are lessons we then share with the travel and tourism brands we work with.
This recognition holds us to account: we must maintain this level of practice until the next assessment in twenty-four months' time, and keep improving beyond it.
What this label means for our clients
For you, the label is a tangible guarantee: you are working with a travel marketing & PR agency whose CSR practices have been verified by a recognised independent body, against a benchmark shared across the profession. It is an external assessment, documented and renewed at regular intervals.
- Greater transparency about how the agency is run and how it treats its teams, partners and clients.
- A concrete criterion you can cite in your own tenders and briefs whenever your suppliers' CSR performance is assessed.
- The assurance that this commitment is a long-term one, subject to regular review and renewal.
What next?
This 2-star level confirms the ground covered since our first commitment and gives us a roadmap towards the next levels. We will keep sharing the progress of our CSR approach over the coming months.
Our thanks go to everyone at GroupExpression for their involvement in this process, and to our clients and partners for their trust.
