While the SIAE attracts attention for its spectacular demonstrations and major industry announcements, it also represents a unique opportunity for airlines companies to increase their visibility, strenghten their positioning and connect with their audiences.
As a leading communications and media relations agency for airline representation in France, we play a key role during this period of heightened media and institutional attention.
Anticipate, plan, enhance: our support for exhibitors at Le Bourget
In the months leading up to the show, our team works alongside the exhibiting airlines to design a tailor-made communications strategy: what messages should be conveyed? At what times? Through which channels?
This upstream thinking is essential to capture attention in a news-saturated environment.
We coordinate our customers' media agendas, orchestrating press conferences for major announcements - new aircraft acquisitions, technology partnerships - and ensuring smooth on-site operations.
We also support spokespeople in their preparation: media training, Q&A writing, anticipation of sensitive topics.
We also mobilize carefully selected influencers (specialized media, content creators and aviation enthusiasts - the famous AvGeeks) to amplify our customers' highlights. Their expert insight, responsiveness and engaged community make them powerful relays, especially on social networks where immediacy is king.
By giving them privileged access to ads, aircraft and cockpits, we create immersive experiences with high viral potential, extending the media impact well beyond the show floor.
Creating links: aircraft tours, industry meetings and exclusive experiences
The Paris Air Show is also a full-scale showcase: aircraft on static display, cabins to discover, technologies to try out...
We organize guided tours for journalists and content creators, focusing on the customer experience, product innovation and the company's strategic vision.
We also facilitate professional exchanges between our customers' executives and their peers, institutions, partners or prospects.
This can take the form of confidential meetings, sector-specific lunches or invitations to events outside the show. The aim is to strengthen the network of contacts and position our customers as influential players in the transformation of the sector.
Measurable results and enhanced reputation
Our support enables our customers to maximize their visibility in national and specialized media, and on social networks. The press and digital spin-offs obtained - exclusive interviews, portraits, reports, publications on social networks - are often structuring for their long-term image.
Above all, Le Bourget becomes for them a lever for amplifying their strategic messages and a catalyst for high-level public relations.
Want to make the Paris Air Show a decisive moment in your communications strategy?
Let's talk about it now! Our team is already gearing up for 2025. ! Notre équipe est déjà en ordre de marche pour l’édition 2025.
