Corporate communication and influence

MARKETING & PR AGENCY
FOR TOURISM AND LIFESTYLE

Corporate Communication & Influence

Our mission: to assert your leadership, advocate for your industry priorities, and expand your influence within media and institutions.

Our sharp insight into corporate, institutional, and media ecosystems allows us to craft bespoke influence strategies that serve your strategic goals.

From controlling the narrative to guiding leadership and managing crises,
we stand by your side to meet strategic challenges head-on.

Influence Consulting → Shaping Public Opinion

Public Affairs → Strengthening Institutional Impact
  • Monitoring: anticipating risks and opportunities
  • Stakeholder mapping
  • Content creation: white papers, position papers, manifestos
  • Development of key arguments
  • One-on-one or sector-specific meetings
  • Sparring partners
Multi-Scale Influence Strategy → Shaping Opinion
  • Online and offline audit to understand public sentiment
  • Mapping of stakeholders (think tanks; opinion leaders; columnists; etc.)
  • Development of the influence strategy
  • Crafting of messages and key talking points
  • Support for influence events (dinners, roundtables, conferences)
Support for Brands and Companies → Highlighting Core Identity and Asserting Distinctiveness
  • Corporate brand strategy consulting
  • Audit
  • Identification of KPIs and brand values
  • Strategic advisory in communications, PR, and digital strategy
  • Editorial content production
E-Reputation → Enhancing online reputation via new media
  • Mapping of online actors and communities
  • Editorial consulting
  • Targeting plan
  • Content production and distribution

Specialized executive advisory → Embodying Key Issues

  • Outsourced advisory firm
  • Influence strategy consulting
  • Defining key messages and positioning
  • Thought leadership: speeches, keynotes, annual letters, op-eds, essays
  • Personalized support: media training, sparring partners, advisory meetings
  • Networking plan (meetings and speaking opportunities)
  • Management of LinkedIn and other professional network profiles

Crisis Communication → Anticipate. Respond to Urgent Issues and Prepare for Tomorrow

  • Audit of vulnerability; communication manuals; and crisis management processes
  • Ongoing monitoring
  • Recommendations for crisis protocols (scenario anticipation; development of arguments; and key talking points)
  • Crisis communication
  • Strategic planning for crisis recovery
  • Crisis management training & media coaching

Our core mission: defending our clients’ strategic interests and supporting the development of their influence in high-pressure environments

Corporate Communication & Influence Clients

Contact agence groupExpression paris

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