Case Studies
How to combine storytelling, brand universe and PR strategy?
A fashion campaign case study in Los Cabos: a positioning opportunity for a destination still little known in France.
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Blog
Our consultants, experts in PR, tourism marketing, business development and digital communications, share their vision and experience of an industry in constant change.
News
When advertising forgets its audience: rethinking digital in the age of the empowered customer
As the volume of digital campaigns continues to grow rapidly, one fundamental truth is too often overlooked: advertising doesn’t speak to the seller, it speaks to the buyer.
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News
Air traffic control failure at Orly: what happened?
Air traffic control failure at Orly: what happened and what does this incident reveal about the challenges facing the French skies?
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Case Studies
Reopening Seasonal Hotels: Key Issues, Levers, and Tips for a Successful Summer Season
Because reopening isn’t just a restart: it’s a strategic moment in its own right, with multiple stakes, that deserves meticulous preparation. Anticipating, planning, storytelling, and activation are the cornerstones of a successful season.
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Actualités, Case studies
Vietnam Airlines and the power of a well-orchestrated influence strategy in 2024
The year 2024 marked a strategic turning point for Vietnam Airlines in its digital communications. With a clear commitment to strengthening its presence on social networks, the company opted for an ambitious influencer strategy, supported by the expertise of GroupExpression.
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News
FINNAIR - 100 years of innovation and excellence
In March 2024, Finnish airline Finnair celebrates its centenary in Paris.
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News
3 new hotels for PR & Influence
For the opening of its new establishment, YOTEL Geneva Lake, the YOTEL group entrusted us with the management of its press and influencer launch strategy on the French and Swiss markets, with the aim of improving its visibility and media impact.
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News
Guernsey dreams of welcoming more French people in 2024
Guernsey Tourist Board chooses GroupExpression for its press relations campaign in France.
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News
Tourism Ireland nous confie ses relations presse
GroupExpression is thrilled to announce its new partnership with Tourism Ireland, handling their press relations for the French market.
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News
Nouveau représentant de la Zambie en France
As part of its growth strategy, the Zambia Tourism Agency (ZTA) has selected Travel Lifestyle Network (TLN) agencies to handle its European representation: The PC Agency in the UK, KPRN Network in Germany, and GroupExpression in France.
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