For the opening of its new establishment, YOTEL Geneva Lake, the YOTEL group entrusted us with the management of its press and influencer launch strategy on the French and Swiss markets, with the aim of improving its visibility and media impact.

Targeting an ever-changing clientele, the hotel offers flexible stays without compromising on comfort, designed to meet the needs of the modern traveler. Several options are available, such as the hotel restaurant "HVGGE" (which pays homage to Danish conviviality), meeting rooms and a rooftop, offering a unique and diversified travel experience for all types of travelers.

Located just 10 minutes from the airport and city center, YOTEL Geneva Lake offers comfortable accommodation solutions for even the shortest stays, at affordable rates starting from €150 per night. As a member of the Travel Lifestyle Network, we have recommended our partner agency in Germany, KPRN, who will also manage the hotel's launch in the German-speaking German and Swiss markets. This mission marks the beginning of a promising relationship, focused on the strategic positioning of YOTEL Geneva Lake in the Geneva hotel landscape.

17 RADISSON Group properties to discover in France

We are delighted to announce the start of our collaboration with the Radisson Hotel Group, who have entrusted us with the management of their press relations and influencer strategies for the French market. Saadiyah Hendricks, Director of Public and Digital Relations for the Middle East, Africa and Mediterranean region at the Radisson Hotel Group, said: "We are delighted to partner with GroupExpression to highlight the growing diversity of our hotels in France through a combination of press and digital media strategies, as well as brand collaborations. I'm convinced that this partnership between two industry leaders will yield remarkable results."

In particular, the group aims to raise the media profile of its 17 French establishments:

Radisson Blu Hotel, Lyon
Cour des Loges Lyon, A Radisson Collection Hotel
Radisson Blu Hotel, Biarritz
Radisson Blu Hotel, Toulouse Airport
Radisson Blu Hotel, Bordeaux
Radisson Blu Grand Hotel & Spa, Malo-les-Bains
Les Maisons de Léa, membre de Radisson Individuals
Radisson Blu Hotel, Paris Marne-la-Vallée
Radisson Blu Hotel, Marseille Vieux Port
Radisson Blu Hotel, Nantes
Radisson Blu Hotel, Nice
Radisson Hotel Nice Airport
Hotel YAC Paris Clichy, membre de Radisson Individuals
Radisson Blu Hotel, Paris Boulogne
Radisson Blu Resort & Spa, Ajaccio Bay
Radisson Blu Hotel, Rouen Centre
Park Inn by Radisson Lille Grand Stade

In Greece, welcome to Summer Senses Luxury Resort

This Greek property, a member of the prestigious Small Luxury Hotels of the World collection, is nestled on the island of Paros. With breathtaking views over the Aegean Sea, Summer Senses Luxury Resort is the epitome of elegance and refinement.

The hotel promises an unforgettable experience for discerning travelers, offering contemporary rooms and suites, beautiful pools, an Anassa spa offering soothing treatments and exquisite cuisine highlighting Greek flavors. This collaboration is designed to raise its profile and perfectly complements our growing list of prestigious clients.

Errica Psimopoulou, Commercial Director of Summer Senses Luxury Resort also commented: "Summer Senses is a 5-star luxury hotel on the island of Paros, an ideal location for couples and families looking for an authentic Cycladic experience and a relaxing island getaway. Our team is delighted with this new collaboration with GroupExpression. The agency's high level of professionalism and expertise is an added bonus in promoting our magnificent hotel to the French market. We're delighted to be working together and sharing this wonderful destination with our French friends."

Contact agence groupExpression paris

Inscrivez-vous à notre newsletter pour être avertis de nos événements et de nos publications dès leur parution.

newsletter