Three French Palace hotels have lost their distinction for the first time. A seismic event for luxury hospitality that underscores the strategic importance of crisis communications, press relations and narrative repositioning in a sector where prestige can no longer be taken for granted.
Hosting travel professionals in your hotel activates a powerful advocacy lever. Strategy, targeting and trade representation for lasting commercial impact.
Every year, the French scan their calendars for the perfect window to get away. In 2026, a clear pattern is emerging: May is steadily reshaping the rhythm of travel.
As major capitals and iconic landmarks reach record visitor numbers, tourism is entering a phase of profound transformation. In 2026, one trend is gaining undeniable momentum: invisible tourism.
Food, music, sport, art — in 2026, travel has become an extension of personal identity. A seismic shift that is redefining how tourism boards and travel brands connect with their audiences.
See how GroupExpression positioned Montréal as a food capital: a strategic PR campaign that secured 190 pages in a major Hachette guide. Culinary PR expertise.
A growing number of travelers are choosing their next trip based on their favorite films and series. This phenomenon, set-jetting, turns on-screen landscapes into powerful drivers of tourism appeal, with Ireland as a prime example.
To empower leaders to shape the public discourse, GroupExpression is launching a new corporate communications practice that integrates strategic influence, executive counsel, and crisis management.
Wine tourism is no longer a niche—it’s a powerful way for hotels in wine regions to stand out, attract international guests, and craft unforgettable experiences rooted in place and taste.
How do you promote a sustainable destination without falling into clichés? GroupExpression helped position Belize as a model for responsible travel with a strategic campaign combining PR, media partnerships and B2B activations.
How do you promote a little-known destination without losing its soul? With Kamba, GroupExpression builds a high-value PR and trade campaign that repositions Central Africa in the world of premium travel.
For its 20th anniversary, Travel Lifestyle Network strengthens its global strategy with new leadership and appoints GroupExpression to represent the EMEA region.
Learn why auditing your digital presence is a critical step toward building a future-proof, high-performing growth strategy.
In an age where audience attention is fragmented across countless channels, a strong editorial strategy isn’t just an advantage — it’s a vital necessity.
In under six months, GroupExpression elevated Aircalin from a little-known carrier to a recognised player on the Paris–Bangkok route, thanks to a bold and integrated digital strategy.
For several months now, aviation has been the subject of much debate, with the focus on environmental issues. This sometimes obscures the complexity of the subject.
Every two years, the Paris-Le Bourget International Air Show is THE strategic meeting place for the global air transport industry. How can we help airlines shine at the 2025 show?
A fashion campaign case study in Los Cabos: a positioning opportunity for a destination still little known in France.
As the volume of digital campaigns continues to grow rapidly, one fundamental truth is too often overlooked: advertising doesn’t speak to the seller, it speaks to the buyer.
Air traffic control failure at Orly: what happened and what does this incident reveal about the challenges facing the French skies?
Because reopening isn’t just a restart: it’s a strategic moment in its own right, with multiple stakes, that deserves meticulous preparation. Anticipating, planning, storytelling, and activation are the cornerstones of a successful season.
The year 2024 marked a strategic turning point for Vietnam Airlines in its digital communications. With a clear commitment to strengthening its presence on social networks, the company opted for an ambitious influencer strategy, supported by the expertise of GroupExpression.
In March 2024, Finnish airline Finnair celebrates its centenary in Paris.
For the opening of its new establishment, YOTEL Geneva Lake, the YOTEL group entrusted us with the management of its press and influencer launch strategy on the French and Swiss markets, with the aim of improving its visibility and media impact.
Guernsey Tourist Board chooses GroupExpression for its press relations campaign in France.
GroupExpression is thrilled to announce its new partnership with Tourism Ireland, handling their press relations for the French market.
As part of its growth strategy, the Zambia Tourism Agency (ZTA) has selected Travel Lifestyle Network (TLN) agencies to handle its European representation: The PC Agency in the UK, KPRN Network in Germany, and GroupExpression in France.
Under Canvas has partnered with Small Luxury Hotels of the World™ (SLH), becoming the first outdoor hotel brand to join its prestigious collection.
L’agence GroupExpression est ravie d’annoncer sa nouvelle collaboration avec Small Luxury Hotels of the World. La marque souhaite développer sa notoriété sur le marché français et renforcer la promotion de ses 540 adresses dans plus de 90 pays.
Tour d’horizon des ouvertures de lignes en ce début de saison été dans l’aérien ✈️
L’agence GroupExpression est ravie d’annoncer sa collaboration avec GoMoWorld pour sa représentation auprès de la presse et des influenceurs sur le marché français.
L’agence GroupExpression est ravie d’annoncer sa nouvelle collaboration avec GoMoWorld pour sa représentation auprès de la presse et des influenceurs sur le marché français.
Dans un contexte de reprise de l’activité touristique en France et dans le monde, GroupExpression a organisé un petit-déjeuner thématique sur le potentiel des marchés d’Asie et du Moyen Orient pour le tourisme français.
Le mercredi 7 septembre 2022, GroupExpression a réuni à l’Atelier Eiffel, à Paris, une centaine de passionnés du voyage : clients, professionnels voyagistes, réceptifs, hôteliers,
Avec l’espoir que la crise sanitaire touche à sa fin, découvrir et préserver la diversité de la planète est au cœur des sujets de conversation.
Pourquoi accompagner son lobbying d’une campagne RP ? Comment les RP peuvent venir appuyer, soutenir voire crédibiliser un message auprès des décideurs politiques ? Comment les RP peuvent concourir à une stratégie gagnante ?
Il est aujourd’hui grand temps de se demander comment vont rebondir les hôteliers.
Pointé du doigt comme le symbole du réchauffement climatique, le secteur aérien fait les frais de campagnes de dénigrement accompagnées de chiffres souvent disproportionnés pour appuyer cette condamnation.
« Il y a peu de chance que nous puissions voir un jour un ours polaire dans son habitat naturel. Pour autant, faut-il arrêter de les montrer ? »
Sans objectifs, sans perspectives ni projets de voyage, comment se projeter, comment rester optimiste et motivé ? Ou comment passer d’un mode de vie voyageur avec la perspective constante d’un prochain décollage à… plus rien.
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