Context
Aircalin, the national airline of New Caledonia, launched a new route in December connecting Nouméa and Paris via Bangkok.
Despite its operational excellence, Aircalin had limited brand recognition in mainland France and lacked credibility on the Paris–Bangkok route, competing against long-established carriers like Air France and Thai Airways.
Challenges
Before launching large-scale conversion campaigns, it was essential to:
- Raise awareness of Aircalin among the French public
- Establish the airline’s legitimacy on the Paris–Bangkok route
- Build emotional connection and trust with priority audiences
Our approach
GroupExpression designed and implemented a multichannel strategy combining:
- Consumer-facing communications: highly targeted Facebook and Instagram campaigns to showcase the airline’s product, its destinations from Paris, and build brand image
- High-impact visibility partnerships: operations with Veepee, including an exclusive campaign in partnership with HBO for the release of season 3 of The White Lotus
- B2B activation: dedicated campaigns for travel professionals to support trade engagement
- Influencer marketing: activating digital communities to embody the travel promise and reach qualified audiences
Résultats
- Thousands of tickets sold within weeks thanks to smart, well-executed campaigns
- Per-unit revenue aligned with industry benchmarks from day one
- Rapid positioning of Aircalin as a credible and attractive player on its new routes
In short
In less than six months, thanks to an integrated and innovative approach,
GroupExpression helped Aircalin evolve from a “remote airline” to a
newly recognized player, particularly on the Paris–Bangkok route.
A growth momentum that keeps getting stronger with each new campaign!
