In a world of fragmented information and muddled messaging, companies and organizations are now called upon to shape their own narrative. It has become critical to effectively communicate what they do, defend their interests, and forge strong relationships within their ecosystem—from public policymakers and the media to key opinion leaders and institutional partners.
Executive leadership is also being redefined. Today, whether a company CEO or the president of a trade association, leaders are expected to deliver on two fronts: driving their organization's performance while also championing their sector's most pressing issues in an often polarized, or even caricatured, public debate.
In response to this dynamic, GroupExpression is launching a new corporate communications practice, expertly crafted for strategic organizations and their leaders.
A Practice Built on Three Pillars
The practice is built on three complementary pillars:
- Strategic Influence, to build media and institutional impact and shape public opinion.
- Executive Counsel and Coaching, to empower leaders to champion their sector’s specific challenges with clarity and conviction.
- Crisis Communications, to anticipate risks, manage the unexpected, and prepare for recovery.
The practice will be led by Candice Foehrenbach, who joined the agency in October 2024 after six years as a parliamentary advisor at the French National Assembly and the European Parliament. In that role, she gained renowned expertise in advocating for high-stakes clients and managing crisis communications.
She is joined by Laure Marsac, who has directed the agency’s Transport practice for over a decade. Their combined expertise covers every pillar of the service, ensuring clients receive best-in-class management of their corporate and institutional communications.
A Foundation of Hands-On Experience
This corporate advisory service is a natural extension of GroupExpression’s core identity.
By working alongside key players in tourism, aviation, and hospitality since 2012—sectors that have pioneered responses to environmental pressures and societal expectations—the agency has developed an intimate understanding of these complex challenges.
This extensive field experience is the foundation of the strategic expertise we now offer to these companies and their leaders.
"With this new practice, GroupExpression is starting a new chapter in its story, confirming our commitment to the trailblazers and changemakers. Driven by our teams' recognized expertise and unwavering dedication, this initiative was born from a key ambition: to provide our clients with more comprehensive support than ever, and to give leaders and engaged organizations the tools they need to shape the public discourse with accuracy, clarity, and impact."
Stéphanie Picon and Virginie Le Norgant, Founders and Associate Directors, GroupExpression.
