Marketing
![Image CS Mayotte balade lagon mayotte](https://www.groupexpression.fr/wp-content/uploads/2021/02/Image-CS-Mayotte.png)
Mayotte
![CDTM_logo logo office du tourisme de Mayotte](https://www.groupexpression.fr/wp-content/uploads/2021/02/CDTM_logo.png)
How to support the launch of a new airline route?
Objective
Take the opportunity of the opening of the first direct flight Dzaoudzi-Paris to promote Mayotte, a destination still confidential but with a huge potential especially for nature lovers, divers, adventure seekers…
Approche
Organization of an exclusive event gathering the trade, the press, the influencers as well as the government representative, including a brief presentation of Mayotte and the airline Air Austral
Results
+ 100 GUESTS ( INSTITUTIONNAL, AND PARTNERS)
35 JOURNALISTS
45 TRADE ( TOUR OPERATORS AND SPECIALISTS AGENCIES)