How to support the launch of a new airline route?

Objective

Take the opportunity of the opening of the first direct flight Dzaoudzi-Paris to promote Mayotte, a destination still confidential but with a huge potential especially for nature lovers, divers, adventure seekers…

Approche

Organization of an exclusive event gathering the trade, the press, the influencers as well as the government representative, including a brief presentation of Mayotte and the airline Air Austral

Results

+ 100 GUESTS ( INSTITUTIONNAL, AND PARTNERS)
35 JOURNALISTS
45 TRADE ( TOUR OPERATORS AND SPECIALISTS AGENCIES)