Marketing
![Image CS Belize plongée fonds marins Bélize](https://www.groupexpression.fr/wp-content/uploads/2021/02/Image-CS-Belize-plongee.png)
Belize
![Belize-Logo Logo office du tourisme du Bélize](https://www.groupexpression.fr/wp-content/uploads/2021/02/Belize-Logo-detourre.png)
How to succeed to attract a captive audience and ensure a conversion?
Objective
If Belize is still quite confidential on the french market (6,000 french visitors per year), we aim at positioning the destination as a jewel for diving, highlight possibilities of combining diving experience, adventure in the jungle and cultural visits of mayan sites
Approach
Representing Belize now for 4 years, we participate for the first time early 2020 to Paris diving show (4 days) in cooperation with Ultramarina diving tour operator. Collaboration also included product creation/promotion, newsletter, social media promotion and flyer distribution
Results
63,000 VISITORS
CREATION OF 4 PRODUCTS BY ULTRAMARINA
ULTRAMARINA NEWSLETTER SENT TO 30,000 CONTACTS