How to reinforce its notoriety in collaboration with a Tourist Office?

Objective

Promote the SPM hotel collection in key markets.
Increase brand awareness in major european markets and stimulate sales by 2022.

Action

Participate in the European roadshow in partnership with the Tahiti Tourist Office.
Workshops with scheduled meetings for each partner.
Breakfasts, lunches and cocktail parties to strengthen networking with the agencies present.
Presentation of the SPM hotel collection to highlight the unique assets of the hotels.

Key points
8 cities Visited (Barcelona, Madrid, Paris, Lyon, London, Zurich, Roma et Milano)
In 10 days
420 agents met
100 meeting confirmed