Press relations
![finnair-case-studies @blondiiebaby en Polynésie](https://www.groupexpression.fr/wp-content/uploads/2022/05/finnair-case-studies.jpg)
FINNAIR
![FINNAIR_logo ATN logo détouré](https://www.groupexpression.fr/wp-content/uploads/2021/03/FINNAIR_logo.png)
Objective
To present to the French media the deployment of a new long-haul travel experience with the introduction of a new Premium cabin and a new Business Class seat being the launch customer of this new business concept, as well as the refurbishing of on-board service and the new design of the airline’s aircraft.
Tactics
Organization of a virtual press conference due to local restrictions put in place by the Finnish government to present the new cabins and promote the new long-haul travel experience by Finnair ahead of its commercial roll-out.
ROI
7 journalists
1 press release
5 interviews
29 articles
Audience: +31M
EAV: +85K €