Digital marketing

@blondiiebaby en Polynésie

Celestyal Cruises

ATN logo détouré
What strategy to adopt to increase its visibility on the French market?

Objectives

Promote Celestyal Cruises on the French market in order to obtain a maximum of visibility with a large parisian target.

Actions

Partnership with the well-known and recognized parisian department store, Galeries Gafayette. Participation in the great Galeries Lafayette competition for the advent calendar for Christmas 2021.
Identification of Celestyal Cruises in two stories and a post in instagram carrousel on the account of Galeries Lafayette. Customized block with Celestyal Cruises visual and logo in their newsletter of December 24th 2021.

ROI
Instagram publication
1 585 likes, 245 comments, 48 191 reach

Stories Instagram
26 503 views , 77 689 impressions , 4 222 participants

Newsletter
1,17 M contacts, OR: 38%
Celestyal Cruises block click rate: 66%

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