How to increase the notoriety of a hotel with new customers / new profiles?

Objectives

Villa Belrose, a haven of peace in St-Tropez where luxury, comfort and trends are mixed, wanted to share its assets with new profiles. We partnered this 5* hotel with Westwing, an inspiring online magazine with qualitative editorial content. Both partners wanted to highlight their similar editorial content to develop their customer bases and increase bookings and sales. The new private villas of the hotel were also highlighted, combining services and the comfort of the intimacy of a family home.

Approach

Westwing offered a selection of decoration, furnishings and tableware inspired by the hotel. The products were then put on sale for 4 days on the Westwing website. During this period, the Villa Belrose was highlighted in the newsletter sent to Westwing’s 70,000 members, on their website and on their Instagram page. The hotel was highlighted through its different spaces, its decoration and its trendy furniture: rooms, restaurants, bars, bathrooms.

ROI
+1M  Folowers on Instagram
7,4M reach
19k Visits on the campaign
45k clicks
13% Opening rate