Objective

Promote Andalusia to a local audience (BtoC) in 8 European capitals, including Paris, to attract new travelers to the region.

Approach

Establishment of a thematic space and activities related to Andalusia in strategic locations with high traffic: shopping malls. In Paris, we suggested the Westfield Forum Des Halles complex was selected. During the two days of the exhibition in early December 2021, visitors could discover the Andalusian art of living with culinary, musical, artistic and commercial activities with the presence of chefs, influencers and artists.
– Operation realized in partnership with Westfield, Unibail & the Spanish agency Interprofit
– Logistical, administrative & organizational coordination (6 months)

ROI
150 000  visitors / day