Digital communication

@blondiiebaby en Polynésie

La Martinique

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How to promote a destination to diversified audiences through influence?


Develop annual visibility with diversified audiences by relying on prescribers-ambassadors in order to promote the Martinique destination.


We set up 3 paid partnerships with influencers specialized in different themes specific to the destination (lifestyle, sports/wellness, travel) in order to highlight and present Martinique throughout the year through several communication actions: presence on general public events, distribution of content on social networks, organization of contests among communities. The first partnership was established with Isabelle Fabre.

79  posts et stories
1 blog post
0,74% engagement rate
302,1 K€ media value equivalent
393 K people reached by her posts