Digital communication
![photo-principale-case-study- @blondiiebaby en Polynésie](https://www.groupexpression.fr/wp-content/uploads/2022/06/photo-principale-case-study-.jpg)
La Martinique
![LOGO_Martinique ATN logo détouré](https://www.groupexpression.fr/wp-content/uploads/2021/01/LOGO_Martinique.png)
Objective
Develop annual visibility with diversified audiences by relying on prescribers-ambassadors in order to promote the Martinique destination.
Approach
We set up 3 paid partnerships with influencers specialized in different themes specific to the destination (lifestyle, sports/wellness, travel) in order to highlight and present Martinique throughout the year through several communication actions: presence on general public events, distribution of content on social networks, organization of contests among communities. The first partnership was established with Isabelle Fabre.
isabellefabre.fr/martinique-kitesurf/
ROI
79 posts et stories
1 blog post
274 comments
0,74% engagement rate
302,1 K€ media value equivalent
393 K people reached by her posts