Why and how communicate around a major international sporting event?

Objectives

Increase awareness of Qatar Airways as an official partner of the FIFA Women’s World Cup France 2019 and recall its commitment to sport.

Approach

Setting up of two media partnerships and competitions: Ouest France with an insert highlighting the competition and Qatar Airways in all editions. Champagne FM: intervention of the radio host on match days.
Media competition with Quentin Lafon, ambassador in France to offer 2 tickets to his community

Results

Ouest-France: Reach: +2M I AVE €10,112 (print) // Reach: +300,000 I AVE €11,602 (website+ social networks)
Champagne FM: 100 000 listeners + 70 043 people reached on social networks
Quentin Lafon (10 Instagram stories): Reach: 10,920 views I EAV: €4,341

REACH: 28.3 MILLION
EAV: $ 26 MILLION