How to federate a community and ensure the visibility of a destination when it is not accessible ?

Objective

Maintain a link with the martinique community during the lockdown and reach new customer segments through various themes

Approach

Organization of a serie of 11 instagram live stream
Selection of 11 guests influencers on the live shows + briefing
Negotiation of the budget & the visibility offered by the influencers
Advice and follow-up on the technical device

Results

38 INSTAGRAM STORIES
100 à 1200 VIEWERS PER LIVE
857000 PEOPLE REACHED

MEDIA VALUE EQUIVALENT
€47699