Objective

To organize a press tour to promote the region and its many advantages in the french market. GroupExpression recommended a trip during fall of 2021 to anticipate publications in the first quarter of 2022, when travelers begin to plan their upcoming spring and summer trips.

Approach

4 spots were available in addition to agency support. GroupExpression chose to present a mix of journalists that would allow them to target a variety of audiences from a geographic and media typology point of view. The participating media were: Femme Actuelle, Ouest France, EasyVoyage and Téléstar Jeux.

ROI
4 confirmed journalists
4 articles to be published
In the first quarter of 2022