Press trip – “Land and Sea”

@blondiiebaby en Polynésie

Visit Alentejo

ATN logo détouré
How to generate media visibility on a region and thus enhance its many assets?

Objective

To organize a press tour to promote the region and its many advantages in the french market. GroupExpression recommended a trip during fall of 2021 to anticipate publications in the first quarter of 2022, when travelers begin to plan their upcoming spring and summer trips.

Approach

4 spots were available in addition to agency support. GroupExpression chose to present a mix of journalists that would allow them to target a variety of audiences from a geographic and media typology point of view. The participating media were: Femme Actuelle, Ouest France, EasyVoyage and Téléstar Jeux.

ROI
4 confirmed journalists
4 articles to be published
In the first quarter of 2022

Autres réalisations

Sainte Lucie - Rapport SEO
Qatar Airways_Miss Univers
Destinations_CommunityManagement
ATN_Concours Influence
Villa Belrose _ Opération réseaux sociaux
Martinique 1 FR
Martinique 2 FR
Martinique 4 FR
Martinique 3 FR
Lux Grand Baie
Qatar Airways
Qatar Airways Quentin Lafon
La Martinique
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