Which media strategy to develop for a luxurious hotel brand to be identified in France?

Objective

Highlight Hoshino Resorts in the special issue dedicated to Japan though hotels, experiences and people

Approach

GroupExpression organized a press trip with a photographer, suggested the best hotels to fit the magazine. Photo shooting during the stay for the cover et pages. Coordination of interviews with Mr Hoshino, CEO and Rie Azuma, architect in order to get more visibility and details about the brand. Hoshino Resorts should be identified in France as one of the best hotels brand in Japan to have a luxury stay

Results

1 PRINT ARTICLE:
COVER + 2 INTERVIEWS (4 PAGES) +  9 PAGE-ARTICLE
CIRCULATION: 95 363 COPIES
READERSHIP: 600 000 READERS

ROI:  222 161 $