Press conference

@blondiiebaby en Polynésie

FNAM

ATN logo détouré
HOW TO GENERATE MEDIA VISIBILITY ON AN INSTITUTIONAL SUBJECT AND SUPPORT A LOBBYING STRATEGY WITH THE FRENCH GOVERNMENT THROUGH THE MEDIA?

Objectives

Organizing a press conference in the presence of the president of FNAM and the CEOs of French airline members of FNAM (Air France, Corsair, Air Caraïbes & French Bee) to assess the situation of air transport in France, to present FNAM’s requests for support to the government and to explain the sector’s roadmap in its environmental transition. Fnam also took the opportunity to unveil its new name, logos and website.

Approach

Organization of a press conference in a hybrid format with a selection of journalists in charge of air sector themes from general public medias, specialized and trade, participating in person or by videoconference.

ROI
32 journalists   (9 in person + 23 en videoconference)
25 articles published including
1 dispatch AFP
1 tv interview on BFM Business
2 radio chronicles on RTL & France Inter
Total EAV : 256k€

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