How to generate media visibility with high-income target for an airline from both a tourism and an economic angle?

Objective

Collaboration with the french version of one of the oldest & most prestigious american business & lifestyle magazines, Forbes.
Organization of an individual press trip with the President & CEO of Forbes France for an exclusive report in the magazine’s flagship seasonal issue, special entrepreneurship.

Approach

Joint interview on site with the CEO and the managing director of Air Tahiti Nui at the company’s headquarters about its situation, history, future and its core destination French Polynesia.
Meeting with the operations manager of Tahiti Nui Helicopters, Air Tahiti Nui’s helicopter transport subsidiary, and flight over Bora Bora and Tupai.

ROI
1 print article
1 web article
1 Facebook post
Total audience : 1 068 475 lecteurs
Total EAV : 30 000€