Agence de conseil en communication et marketing
Tourisme et Art de vivre


SALT Resorts

Press & public relations, influence marketing

Press & public relations, influence marketing

At the end of 2021, the global hotel operator, The Lux Collective, entrusted the management of press relations and influence for its SALT Resorts brand, including its first hotel SALT of Palmar, to GroupExpression. The teams of the hotel division are working on enhancing this responsible hotel which offers a rejuvenating and exotic stay in Mauritius, connecting modern travelers with meaningful experiences.

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SALT of Palmar, an immersion in the Mauritian culture

Spearheaded by hospitality visionary and CEO of The Lux Collective, Paul Jones, SALT introduces a new form of hospitality for culture lovers. Devoted to the wonder of all things local and sustainable, SALT resorts take guests to people – not just places. Like the SALT of Palmar, opened in November 2018, SALT hotels combine elegance, modernity, and respect for the environment while inviting travelers to discover the culture of the island by going off the beaten tracks. Guests discover the heart of the destinations and their communities while encouraging them to explore it – the way of SALT.