Agence de conseil en communication et marketing
Tourisme et Art de vivre


Qatar Airways

Airline press and public relations services, digital communication and influence marketing

Press relations, public relations, communication and influence for Qatar Airways in France, Italy and the Benelux countries

Since 2018, GroupExpression has been handling press and influencer relations for Qatar Airways in France, Belgium, Italy and the Netherlands.

We create adapted and original editorial and visual content for the media and influencers. We organise events for the general public, in particular sporting events sponsored by the airline (football, horse-riding, Formula 1, etc.). We also organise press trips, competitions and influencer operations. GroupExpression makes every effort to maximise media exposure in order to get Qatar Airways’ key messages across to a qualified audience, thereby promoting the airline and its award-winning service. Our team also coordinates marketing operations at major events for the airline: trade shows in which it participates (Paris Air Show, ITB, etc.) as well as key stages in its development: presentation of a new cabin, route launches and anniversaries, new facilities and lounges, etc.

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The Airline of Qatar, leading in the industry

A multiple award-winning airline, Qatar Airways won the ‘World’s Best Business Class’ for the tenth time at the 2023 World Airline Awards, managed by the international air transport rating organisation, Skytrax. The airline continues to be synonymous with excellence, also taking home, Best Airline in the Middle East, World’s Best Business Class Lounge and World’s Best Business Class Lounge Dining at the prestigious awards held during the 2023 Paris Air Show. Qatar Airways is an unprecedented seven-time winner of the “World’s Best Airline” voted by Skytrax (2011, 2012, 2015, 2017, 2019, 2021 and 2022).
Qatar Airways currently flies to more than 160 destinations worldwide, connecting through its Doha hub, Hamad International Airport, voted by Skytrax as the ‘World’s Best Airport’ in 2021 and 2022 consecutively. This year, Hamad International Airport has been ranked by Skytrax as the second-best airport in the world, and received the ‘Best Airport in the Middle East’ accolade for the ninth time in a row, as well as ‘World’s Best Airport Shopping’.