Marketing Communication Agency
Travel & Lifestyle


Qatar Airways

Airline press and public relations services, digital communication and influence marketing

Media & public relations, Influence marketing and digital communication for Qatar Airways in France

Since 2018, the agency GroupExpression has been responsible for media and influence relations for the airline Qatar Airways in France, Belgium and the Netherlands markets.
We create adapted and original editorial and visual content for journalists and influencers. We organize events for the general public, especially sports events sponsored by the company (football, horse riding, etc.). We also organize press trips, contests, and influencer campaigns such as Instagram campaigns. GroupExpression also makes every effort to maximize public speaking and thus disseminate Qatar Airways’ key messages to a qualified audience, and thus best promote the company and its award-winning services. Our team also coordinates marketing operations during major events for the company: presentation of a new cabin, new route launch and anniversary events.

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The Airline of Qatar, leading in the industry

Qatar Airways, Qatar’s national airline, has been connecting people and continents for more than 20 years through a network of more than 170 business and leisure destinations with a modern fleet of more than 250 aircrafts. The company has distinguished itself thanks to the QSuite, its patented Business Class product, which features the very first double bed in the aviation sector in Business Class, as well as sliding panels offering comfort and privacy to passengers who can thus create their own private suite. In particular, it won the title of “Best Business Class in the world” at the 2019 World Airline Awards, organized by the independent international rating body Skytrax. It was also awarded the “Best Business Class Seat” awards for the company’s unique flight experience in Business Class as well as “Best Airline in the Middle East” and “Best Premier Lounge”.
The fastest growing airline with a growing network, Qatar Airways has been voted “Best Airline” 5 times by Skytrax: a record! This reflects the company’s strong desire to offer the best to its passengers, regardless of their booking class, through top-of-the-range service and amenities and unparalleled comfort.