How to increase the airline’s brand awareness targeting a new audience on social media?

Objective

Promoting Qatar Airways flight experience and its Award-Winning product, the Qsuite.
Building a trustful relationship in the long run with french entrepreneurs & lifestyle influencers to make them potential brand ambassadors towards their community.

Approach

Handling round trip flight Paris-Malé for @evacolasoff and @Giraud.Matthieu in Qsuite with personalized amenities during their trip, negotiation of Instagram visibility, coordination of the trip, follow-up of publications and compilation of a complete performance report following the trip.

ROI
2 Instagram Posts
33 Instagram Stories
2 Instagram Reels entirely dedicated to Qatar Airways
Reach: 375 400
EAV : 309 415€