Agence de conseil en communication et marketing
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Press Relations & Influence Mission
Press Relations & Influence for Vueling in France
Vueling, a renowned low-cost airline, has entrusted GroupExpression with the responsibility of its press relations and public relations strategy for the French market. In addition to enhancing and solidifying Vueling’s presence in the French media landscape, GroupExpression is tasked with organizing press trips for the airline’s flagship destinations.
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Vueling, an airline within the IAG (International Airlines Group) conglomerate, stands as one of the key low-cost airlines in Europe and a pivotal player in connections to Spain. Moreover, Vueling holds a prime position at the Josep Tarradellas Barcelona-El Prat Airport, as well as in other key markets such as Bilbao, and on routes linking the mainland to the Balearic and Canary Islands.
Vueling continues its international market growth by consistently investing in multiple bases, including London Gatwick, Paris Orly, Amsterdam, Florence, and Rome. In terms of sustainability, the company’s commitment to the environment is unequivocal. Indeed, the IAG Group, to which the airline belongs, has steadfastly pledged to achieve net-zero carbon emissions by 2050 through the implementation of the FlightPath Net Zero strategy. Additionally, the aim is to operate 10% of its flights using sustainable aviation fuels by 2030.