Agence de conseil en communication et marketing
Tourisme et Art de vivre


The Lux Collective

Press & public relations, influence marketing

Media relations and influence for the global hotel operator The Lux Collective

After having entrusted the management of press and public relations for its new avant-garde boutique hotel, LUX* Grand Baie, to GroupExpression in mid-2021, The Lux Collective, the global hotel operator, has decided to broaden the actions of the agency to all of its hotel brands. Thus, it is no longer for one hotel of the brand that the teams of the hotel division reflect and deploy a tailor-made communication plan, but for a group of hotels established on several continents. Beyond press and public relations, we also carry out a mission to support and deploy the digital communication strategy through various campaigns.

The Lux Collective, a global hotel operator

The Lux Collective, headquartered is in Singapore, manages the LUX* Resorts & Hotels, SALT, Tamassa, SOCIO and Café LUX* brands. Other properties managed by The Lux Collective include Hotel Le Recif on Reunion Island, as well as Ile des Deux Cocos in Mauritius, a private island paradise. Successful hospitality experiences are the result of hard work, passion and collaboration of people with diverse skills.