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Press Relations & Influence Mission

Press Relations & Influence for Norse Atlantic Airways in France

Since June 2022, Norse Atlantic Airways has entrusted GroupExpression with its representation to French journalists and influencers. The agency advises the destination on its various projects, creates media opportunities and generates media coverage in line with the key themes the airline wishes to highlight. The agency also takes charges of press trips, Norse Atlantic Airways operating flights to both New York and Miami. 

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Norse Atlantic Airways

Norse Atlantic Airways is a new Norwegian airline operating long-haul low-cost flights mainly between Europe and the United States. The company was founded by Bjørn Tore Larsen, CEO and main shareholder, in March 2021. Norse has a fleet of 15 modern, fuel-efficient and environmentally friendly Boeing 787 Dreamliners operating direct transatlantic flights between Oslo, London, Berlin, Rome and Paris to New York, Los Angeles, Fort Lauderdale, Washington, Boston and Orlando. The airline’s first flight took off from Oslo to New York on 14 June 2022. From Paris-CDG, Norse has operated a daily flight to New York-JFK since 26 March 2023 will soon lauch a new route to Miami on the 11th of december 2023.