Agence de conseil en communication et marketing
Tourisme et Art de vivre


LUX* Resorts & Hotels

Press, public and influence relations

Press relations & influence for the LUX* Resorts & Hotels group

After entrusting the management of press and public relations for its new avant-garde boutique hotel, LUX* Grand Baie, to GroupExpression in mid-2021, the global hotel operator, The Lux Collective, has decided to broaden the actions of the agency to all of its hotel brands, including the LUX* Resorts & Hotels group.
At the heart of several choice destinations – Mauritius, Reunion Island, Maldives, China and soon United Arab Emirates, Vietnam and France – LUX* Resorts & Hotels wishes to strengthen its reputation in France. We support the group in its communication, press and public relations and influence actions.

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LUX* Resorts & Hotels, a personalized travel experience

Because every moment counts, LUX* Resorts & Hotels helps people to celebrate life by delivering consistently on the promise of a different kind of luxury; hospitality that is Lighter. Brighter. In the heart of the most beautiful destinations, LUX* stages exceptional experiences – whether on the beach, in the city or in nature. LUX* has imagined exceptional moments, simple, invigorating, and sensory experiences by banishing classic or thoughtless patterns for the greatest pleasure of its guests.
China: LUX* Tea Horse Road stops at Lijiang, Benzilan, Stone Town, Peach Valley, Daju Village, Sangushui, Dali, Shangri-La (opened in 2021), LUX* Chongzuo, Guangxi
The next openings excepted for 2022: Pu’er et Emei. LUX* Liyan (Jangsu – opening in 2023) and LUX* Luxelakes, Chengdu (opening in 2025)
France: LUX* Marseillan (opening in 2023)
Reunion Island: LUX* Saint Gilles Resort
Mauritius: LUX* Grand Gaube Resort & Villas, LUX* Belle Mare Resort & Villas, LUX* Le Morne Resort and LUX* Grand Baie Resort & Residences
Maldives: LUX* South Ari Atoll Resort & Villas
United Arab Emirates: LUX* Al Jabal Resort (opening en 2022) and LUX* Al Bridi Resort (opening en 2023)
Vietnam: LUX* Phu Quoc (opening en 2022)