Marketing Communication Agency
Travel & Lifestyle
Influence strategy for La Martinique
Since September 2020, our digital division has been responsible for the influence strategy of the Martinican Tourism Committee (MTC). GroupExpression’s mission is to implement various viral promotion campaigns in collaboration with key influencers in order to highlight the strengths of the destination to French-speaking travellers in France, Belgium, Luxembourg and Switzerland.
With green landscapes with hilly reliefs, La Martinique is one of the jewels of the Antilles which are full of treasures: a mixed cultural heritage, rums unique in the world, tasty exotic gastronomy, a protected underwater paradise and a multitude of beaches paradisiac…
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The Martinican tourism committee (CMT) is a Public Industrial and Commercial Establishment (EPIC) whose mission is to make Martinique a sought-after and prosperous tourist destination. Created on July 9, 2003, by the communities (regional and departmental) of Martinique, the CMT is the institutional tool responsible for the tourism development of the new Martinique local authority. He is the main actor for all questions of development and tourism promotion in Martinique. Since January 2016, it has been chaired by Ms. Karine Mousseau. The CMT is resolutely committed to a policy aimed at the emergence of a new image for « La Martinique » destination, the restructuring of the tourist offer with the definition of new tourism products and their qualification, and the implementation place of a dynamic marketing policy for tourist products.