Agence de conseil en communication et marketing
Tourisme et Art de vivre


Press and public relations

Press and public relations

Since June 2022, the Hong Kong Tourism Board has entrusted GroupExpression with its representation to French journalists and media. The agency advises the destination on its various projects, generates media opportunities and develops media coverage in line with the key themes the destination wishes to highlight. The agency also organizes press trips. Hong Kong is a must-see destination offering a prodigious variety of angles and stories, notably around the themes of discovery, culture, outdoor, gastronomy, nature and art.

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Hong Kong Tourism Board

Hong Kong is an exceptional destination, combining cultural discoveries with nature escapes. Behind the bustling skyscrapers of Victoria Bay, heavenly beaches and hiking trails await visitors. This is the beauty of Hong Kong, making the region a favorite of many French visitors. Art lovers will appreciate the many galleries, while others will prefer a dilettante stay, losing themselves in the Temple Street night market. From the West Kowloon Cultural District to the bars of Soho, for those who love festivities, Hong Kong is THE events destination in Asia. Gourmets will appreciate the diversity and cosmopolitan mix of local specialties. Hong Kong’s palette of visual, cultural and culinary delights is infinite.