Marketing Communication Agency
Travel & Lifestyle

Destination

Dominica

Promotion, destination marketing, relations with travel trade and tour operators, press relations

Global representation of Dominica Island in France

We have been representing Dominica destination on the France market since July 2016 and as such, we have worked, adapted and developed a tailor-made promotion strategy for the Nature Island. From the development of notoriety through a strong and fun first communication campaign, from the start of our collaboration to the implementation of actions aimed at generating reservations, the objectives set by the island have now been achieved. Our expertise in crisis management has also enabled us to support Dominica in its recovery phase following the passage of Hurricane Maria in September 2017. A well-thought-out mix of press relations, influence, and developments in level of the tourism and travel industry, but also media campaigns have enabled us to record an increase of + 49% in metropolitan French visitors between 2016 and 2019.


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The Nature Island in the Carribean

Located in the center of the Caribbean archipelago equidistant from Martinique and Guadeloupe, the 754 km2 island enjoys a tropical climate and offers an unparalleled variety of landscapes: mountains, volcanoes, forests, rivers and waterfalls … unspoiled nature makes Dominica an ideal destination for unlimited hiking, scuba diving, snorkelling, kayaking, whale watching, or even swimming in the river and natural spas. Dominican culture is steeped in English history and Creole traditions: this cultural richness is also reflected in architecture, cuisine and music.