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Tourisme et Art de vivre


Cathay Pacific

Airline press and public relations services

Media and Public relations for Cathay Pacific in France

Cathay Pacific, the Airline based in Hong Kong, has trusted GroupExpression since 2016 for its press and public relations.
Our team creates bespoke editorial and graphic content for the company in order to disseminate key messages to the French media. We keep a daily watch on topics of importance to Cathay Pacific, and monitor the slightest opportunity to speak to ensure maximum visibility for the company brand. We organize press trips with national and professional media and French influencers, highlighting the recognized service of the airline and its destinations across South-East Asia, Australia and New-Zealand. Our team also puts its expertise in crisis communication at the service of Cathay Pacific. We work closely with Hong Kong tourism stakeholders to link our operations and jointly promote the company and its flagship destination.

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The Airline to Hong Kong

Mythical company recognized among the best in the world for the quality of its services, Cathay Pacific offers up to 11 daily flights between Paris and Hong Kong. Its philosophy of “Life Well Travelled” promotes peaceful flights aboard modern aircraft, including the latest Airbus, the A350, a state-of-the-art aircraft known for its comfort and silence. With simplified connections via Hong Kong, Cathay Pacific offers flights with a stopover from Paris to the Philippines, Cambodia, Australia and New Zealand in particular.