Reputation is a journey. We shape yours.
Over 20 years working for travel and lifestyle brands, in France and beyond.
GroupExpression is a Paris communication agency devoted to travel, tourism and lifestyle. Six disciplines under one roof: PR and media relations, trade representation, destination representation, travel and hospitality marketing, corporate communications and influence, digital and influencer marketing. For more than 20 years we have brought passion and nerve to our clients’ briefs, turning every challenge into an opportunity. With a team of more than 20 committed consultants and partner agencies in 37 markets, we do whatever it takes to get your brand noticed and make it count.
We know the media that matter in France and French-speaking Europe, and the travel journalists and opinion leaders behind them. Press office, press trips, press releases: every piece of coverage is tracked and measured, so you can see exactly what your investment returns.
Travel PR Agency in Paris, France
Your trade representation office in France and the French-speaking markets. We grow your sales with tour operators, travel agency networks and buyers through our network, workshops, trade shows and training, and the results are tangible and built to last.
Travel Trade Representation in France
Your destination’s single point of contact in France. Our dedicated consultants keep you on the market every day: media and trade relations, events, market intelligence, industry networks. Representation that is active, and that shows in the results.
Destination Representation in France
An extension of your own marketing team. We help hotels, groups and chains win French travellers, from positioning to brand campaigns, media plans and partnerships, and every initiative is measured against a clear objective.
Travel and Hospitality Marketing Agency in France
Public relations and media specialists, we advise leadership teams on executive voice, online reputation, crisis communications and public affairs.
Corporate Communications and Influence for the Travel Industry
We build bespoke digital strategies around the channels that count: social media, programmatic campaigns, SEO, paid search, engaging content and influencer marketing.
Travel Digital Marketing and Influencer Agency in FranceOur focus
A Communication Agency That Specialises in Travel and Tourism
A generalist agency has to start by learning your business. We already know the travel journalists in France and French-speaking Europe, the French tour operators, the MICE buyers and the creators who count in travel, and we know the issues, the pressures and the opportunities that come with the territory. Stéphanie Picon and Virginie Le Norgant set the direction, backed by a team of experienced directors: Perrine Hauet for hospitality, lifestyle, airlines and mobility, Laure Le Cornec for destinations, and Virginie Moulin, who leads the trade team. And we account for our work with metrics you can check: media coverage, share of voice, reach, qualified leads and bookings.
We work with
Tourism boards and tourism associations
Airlines and mobility providers
Hotel groups, independent hotels and chains
Tour operators, travel agency networks and cruise lines
Lifestyle, gastronomy, wine and spirits brands
Our clients are at the heart of everything we do. The trust they have placed in us for more than 20 years speaks for our expertise, and for the bespoke strategies we build in travel, tourism and lifestyle.
Hospitality
Niu Beach Hotel
Hospitality
Nukutepipi
Destination
Lithuania
Hospitality
BLESS Collection Hotels
Airline
AEGEAN
Destination
Iceland
Destination
Jersey
Hospitality
LUX* Resorts & Hotels
Hospitality
The Unexpected Hotels
Destination
Argelès-sur-Mer
As a founding member of the Travel Lifestyle Network, we open the door to a worldwide network of agencies, each chosen for the quality of its work and its knowledge of its own market. Across more than 37 strategic markets, we run your campaigns in Europe and beyond with partners we trust, keep your brand true to itself everywhere, and give you one point of contact for the whole programme.
Our international network, 37 marketsOur consultants, specialists in PR, tourism marketing, business development and digital communications, share their views and experience of an industry that never stands still.
Friday, November 6, 2026
40% of Sales Staff Are New: Why Training Travel Agents Matters
At one tour operator, 40% of the sales team has changed since Covid. For tourism boards, hotels and airlines, training these new agents is now decisive: agency visits, short, practical webinars and an action plan built with airline and tour operator partners.
Read more
Thursday, October 15, 2026
Australians in Europe: Why They Keep Coming, and How to Win Them Over
Despite 20-hour flights and disrupted stopovers, Australians and New Zealanders have never travelled to Europe in such numbers. Emma Prineas (Linkd Tourism) explains what drives them and how to win them over: be the next destination to discover, and speak to them as equals.
Read more
Tuesday, October 6, 2026
Julie Geoffroy, ATR: “Our responsibility is to maximise positive impact”
Interview with Julie Geoffroy, Operations Director at Agir pour un Tourisme Responsable (ATR), a network of around a hundred travel brands. She sees responsible tourism as a strategic opportunity that is built collectively, through continuous progress rather than perfection.
Read moreGroupExpression is a Paris-based communication agency working exclusively in travel, tourism and lifestyle. For more than 20 years it has combined PR, marketing, digital, trade representation and destination representation to connect international brands with the French source market, supported by an international network covering 37 markets.
The agency works with tourism boards, airlines, hotel groups, tour operators, cruise lines and lifestyle brands that want to grow their visibility, distribution or local presence on the French market.
A specialist agency brings established relationships with French travel media, the travel trade and the tourism industry, so campaigns start from an existing network rather than from scratch.
